3064.TWO: 48.6 AINSF.PK: 0.17 ALL: 30.33 ASCA: 18.3 BYD: 8.85 BYI: 38.7 EGT: 0.341 GCA: 2.82 GMTC: 0.323 GPIC: 5.87 IGT: 15.95 IRLTY.PK: 3.9 KNM: 18.82 LTO.MI: 10.57 LVS: 49.39 MGAM: 4.51 PENN: 35.26 PNK: 13.35 SHFL: 10.83 TACT: 9.1901 WGA: 1.94 WMS: 43.92 WYNN: 102.99

Casino Enterprise Management

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November 2008

The Math that Gaming Made

It is common knowledge that the Theory of Probability is the basis of all casino games. Before any game can be put on a casino floor, the house advantage or the expected value (EV) of the game must be calculated. Nevada Gaming Control Board Regulation 14 requires that any gaming device must have a theoretically demonstrable payback of 75 percent or higher.

November 2008

The Ferrari Fallacy

Before you listen to another pitch for the latest and greatest new system, ask yourself, "Am I doing everything I can with the system I have today?" I’ve learned, whether as a senior marketing executive as an operator, or more recently, as a consultant to both large and small gaming operators, that new systems not only are not the solution to a marketing problem, but that they usually exacerbate the issue.

November 2008

What You Need to Know About G2E

With apologies to the Ringling Brothers, the greatest show on earth isn’t in a traveling tent anymore; it’s anchored each November in Las Vegas, and it’s called G2E. The annual Global Gaming Expo has been growing every year since inception in September 2001. Be ready for this year's G2E, and follow these top 10 do's and don'ts.

November 2008

Picking a Winning Slot at G2E

First-time visitors to G2E are easily spotted. They are the ones with their eyes glazed and their jaws agape. G2E is loud, bright and overwhelming. Throw in the booth models and the free beer, and even G2E veterans have a tough time getting their bearings. A how-to guide to help you successfully navigate the endless sea of slots on the tradeshow floor.

November 2008

Can a Bumper Sticker Get You Bumped? NLRB’s General Counsel Issues Guidelines on Political Advocacy

Employers across the country were forced to address the issue of political advocacy in the workplace when rallies were held May 1, 2007, to protest U.S. immigration policies. Workers left their jobs to take part, and both employers and the National Labor Relations Board (NLRB) were uncertain how to respond. Were these work stoppages protected by the National Labor Relations Act (NLRA), and if so, to what extent? There were no definitive answers.

November 2008

The Writing on the Wall

Somewhere along the evolution of casino design the essential Hey, look over here! standards of signage have transformed into Hey, where do I look? The message has gotten lost in an indiscriminate sea of chasing, blinking and flashing. Now is the time to embrace an ideal that might seem a bit counter-intuitive in the casino environment: Less is more. Learn about what works, and what doesn't, in this digital signage buyer review.

November 2008

Managing Guanxi in the Chinese VIP Market

Guanxi goes beyond the typical development of connections. It is created by and maintained in many aspects of an individual’s life by doing favors or making the right introductions or providing services above and beyond. In a business context, guanxi refers to the Chinese system of doing business on the basis of personal relationships. If you don't got guanxi, you don't got much in Macau. Find out how to cultivate this special brand of network.

November 2008

Playing nice: Exchanging background Information

It is a cliché that we live in an information age. Today, regulators can probably obtain more information about their licensees and applicants simply by Googling them than they previously obtained through laborious interviews and manual record-searches. The problem with this, of course, is that much of the data floating around in cyberspace is just plain wrong or irrelevant.

November 2008

Turning Performance Management into Labor Savings

Does your performance management program reflect your company’s primary goals? Gaming is a fast-growing industry but with recent economic conditions, casinos have a greater focus on financial efficiency and competitive marketing. Setting small, measureable goals at the employee level lays the foundation for casino-wide success.

November 2008

Step Away From the Technology

Without proper management and a plan to implement it, technology is often not worth more than the box it came in. Maybe it’s time to consider a return to simplicity. A complete throwback isn't the best option, but perhaps there is a fine balance between technology and use-ability. Is it possible that the casino industry has become over technologized?