Being a member of the Association of Gaming Equipment Manufacturers (AGEM) sure has its advantages. Just ask Executive Director Marcus Prater, who will tell you with a smile, “Our membership is made up of the most powerful gaming industry suppliers in the world, and collectively we can do a lot of good.” Not to mention AGEM’s membership has nearly trippled in the last year to a whopping 83 members or that those members make up a veritable Who’s Who of the global gaming industry.
With such an impressive group of companies and executives representing the association, AGEM is making quite a name for itself. “In the last 18 months we’ve had more than 50 new companies join our ranks from all over the world,” Prater notes, including companies from Bulgaria, Taiwan, Greece, The Netherlands, Japan, the UK, Australia, Canada and Austria. “People have begun to really take notice of our organization and the advantages it represents.”
One of those advantages is its ability to present a united force of industry suppliers. “AGEM represents the interests of the entire industry,” says Neil Friedman, the association’s general counsel and IGT’s associate general counsel. “Therefore, we can speak with one voice on regulatory issues, legislative issues and responsible gaming issues. All are better handled through a trade association rather than by companies individually.”
“We’re able to lobby and go as a group to confer with emerging jurisdictions’ regulators to deal with issues that are of common concern,” adds Mark Lerner, AGEM’s treasurer and Bally Technologies’ general counsel. “When AGEM shows up, legislators and regulators know that it’s a matter of common concern throughout our sector of the industry.”
“That’s really what AGEM’s all about,” says Tom Jingoli, AGEM’s president and Konami Gaming’s director of compliance. “There is a greater mission. We actually have a lot more in common than we do differences.”
And that’s saying a lot, especially considering that many member companies are often in direct competition for the same customers. “We are naturally competitive,” says AGEM Vice President Orrin Edidin, who’s also the president of WMS, “but we have to be careful. There are some issues that are not appropriate to address at the association level, but most issues are and we can speak with a common voice because our interests are unified on a lot of issues, particularly when it comes to growing the gaming market.”
“We’re also very concerned with providing excellent service for our operator customers and participating in the more charitable activities that AGEM supports like education,” Edidin adds. “For example, this past July AGEM donated $25,000 to the Casino Career Institute at Atlantic Cape Community College in Atlantic City. Education is one of our top priorities because it gives operators qualified and highly-skilled employees, which in turn helps us.” The donation offers $1,000 tuition assistance scholarships for students in its slot technology-training program. Approximately 25 potential trainees will be awarded AGEM scholarships over the next two years. And with the growing gaming marketplace on the East Coast, the casinos there will surely need highly trained slot technicians more than ever.
AGEM is also intensely involved in legislative issues that affect the whole industry, which is another advantage of membership. “Our lobbying efforts represent the concerns that affect our entire membership, and everyone has a voice,” says Jingoli. “For example, there is an emerging market in the Midwest that proposed a bill with some regulatory language that was prohibitive for some of our members. As an organization, our compliance people got together and met with the regulators to achieve a pretty favorable outcome.”
It’s with these types of issues that the AGEM advantage is clearest. “In these difficult economic times, when companies don’t have the money to spend on lobbying efforts, donations and other charitable activities, our organization allows them to collectively look at the big picture and drive change that benefits the membership as a whole,” notes Jingoli.
“Some of the smaller companies that don’t have the resources that the bigger slot suppliers do can still benefit from the association because, through its lobbying efforts and benevolent activities, even smaller companies have a greater voice,” adds Edidin.
And those advantages aren’t limited to a single market. “A lot of the founding members are Nevada-based, which is a very important market for AGEM, but there’s a whole big world out there,” says Edidin. “We’re constantly looking at the global perspective and bringing that to the AGEM agenda more and more every day.”
But perhaps one of the most exciting advantages of AGEM membership is being a part of the biggest gaming industry party of the year. “We had incredible success last year with our group G2E party,” says Prater, “and this year should be even better.” The “Appreciation Celebration,” sponsored by Aristocrat, Bally, IGT and WMS, will be held Nov. 17 from 7 to midnight at the Joint inside the Las Vegas Hard Rock Hotel & Casino. And like last year, it is invitation only. So if you aren’t an AGEM member, be sure to visit one of the many companies listed on the following pages to get your VIP pass into the party of the year.
During this month's cover shoot, CEM's Managing Editor sat down with the AGEM officers to find out their thoughts on the advantages of AGEM membership. Click HERE to watch a video short of behind the scenes footage from inside an AGEM membership meeting and interviews with the AGEM officers in this ACEME Video Extra.
Krista Reiner is the Managing Editor of Casino Enterprise Management Magazine. She can be reached at (701) 293-7775 or editor1[at]aceme.org.
AGEM Advantages at a Glance
• Receive up to a 24 percent discount on booth space at all Global Gaming Expos
• Receive a 20 percent discount on space at SAGSE Argentina
• Enjoy substaintial discounts through AGEM’s Endorsed Service Provider Program
• Give direct input on creating gaming regulations and manufacturing standards
• Receive substantial discounts on good and services through the ESP Program
• Foster educational partnerships benefitting both students and member companies
• Drive the direction of tradeshow events, conferences and social activities
• Help promote responsible gaming
• Receive monthly updates on all AGEM initiatives
• Shape the future of the gaming manufacturing industry
• Be part of a growing, effective trade organization
AGEM Officers
Thomas A. Jingoli, Konami—President
Orrin Edidin, WMS—Vice President
Seamus McGill, Aristocrat—Secretary
Mark Lerner, Bally Technology—Treasurer
Neil H. Friedman, IGT—General Counsel
Contact AGEM
Marcus Prater, Executive Director
P.O. Box 50049
Henderson, NV 89016-0049
(702) 812-6932
AGEM.org[at]cox.net
AGEM Membership Roster
GOLD MEMBERS
Aristocrat Technologies
Aruze Gaming America
Austrian Gaming Industries
Bally Technologies
GTECH/ATRONIC/SPIELO
International Game Technology
Intralot S.A.
Konami Gaming
WMS Gaming
SILVER MEMBERS
AC Coin & Slot
Action Gaming
Casino Technology
Elektroncek /Interblock USA
JCM Global
MEI
Multimedia Games
Octavian International
Shuffle Master
Suzo-Happ Group
TCSJOHNHUXLEY
Wells-Gardner Electronics
BRONZE MEMBERS
Ainsworth Game Technology
Astro Corp
Cadillac Jack
Cammegh Limited
CashCode
Diamond Game
Digital Display Group
Euro Games Technology (EGT)
GameTech International
Gaming Support
Incredible Technologies
Jumbo Technology
KGM Gaming
Lightning Gaming
MCA Processing
Modern Gaming
Rocket Gaming Systems
Summit Gaming
ASSOCIATE MEMBERS
The Bright Group
Ceronix
CMYK Creative
Cole Kepro International
Cybertec Gaming Systems
Dynagraphic Printing
Elite Casino Products
Esterline Advanced Input Systems
FutureLogic
Gaming Partners International
Gary Platt Manufacturing
Global Cash Access
Global Gaming Group (G3)
Grand Products
Greenberg Traurig LLP
IDX
Howard & Howard
Ideawork Studios
Intel
IPS
James Industries
Kreller Group
KSK
Lewis & Roca
Masterpiece Advertising
MC2
Mikohn Signs & Graphics
Money Controls
Nanoptix
Paokai Electronic Enterprise Co
Proforma GPS
Regulatory Management Counselors
Sanmina-SCI
SCA Gaming
Strategy9
3M Touch Systems
Outpost Creative
Talent Associates
TMX
Tournament One
Trade Show Fabrications
Transact Technologies
Veridocs (FKA AP-ID)
Wrex Products
YESCO
Gold Members G2E Preview Profiles
Aristocrat Technologies Inc.
G2E Booth #1210
Website: www.aristocratgaming.com
AGEM Representative: Seamus McGill
Markets: More than 200 jurisdictions globally
Key Executives: Nick Khin, President, Americas and Seamus McGill, COO
G2E Theme: Aristocrat- “Building For Your Future”
G2E Overview
The best games and the best system you need to help you build your casino for the future will be on display this G2E in Aristocrat’s booth, #1210. Aristocrat will help you construct the perfect blend of video and stepper products, all supported by the most evolved system in the industry.
First, kick open the swingin’ saloon doors and walk into an old time barroom full of fun in Aristocrat’s innovative GEN7™ linked progressive product, Beat the Bandits™. Beat the Bandits is a three level progressive jackpot that leads the player through a two-stage event in order to win the jackpots. Beat the Bandits rides into town with two fun launch games: Jungle Joe Searching High and Low™ and Fortune Princess™. Players will be racing toward casinos to try their luck at a run for the roses on Aristocrat’s new Kentucky Derby™ RFX™ stepper linked progressive product. The excitement and tradition of the Derby is brought to the casino floor. The 5-reel RFX stepper product is officially licensed with a Kentucky Derby theme, bringing 135 years of brand recognition to the game. Housed in the VIRIDIAN™ cabinet, the exciting game incorporates VIRIDIAN edge lighting in attract and feature modes and brings the heart of Louisville to the heart of your casino.
The elegance, excitement and luck of China’s most famous and intriguing city comes to life in dazzling detail in Beijing Bonanza™, Aristocrat’s first GEN7 Connected Gaming product. Beijing Bonanza creates an exciting community gaming experience that begins with the highly Asian-themed cabinets and an overhead sign package that attracts players with an interactive plasma sequence showing tournament and bonusing activity from the connected games.
Next is Jeff Foxworthy’s™ Redneck Rumble™, Aristocrat’s newest Triple Standalone Progressive™. Rednecks, rabbit ear antenna TVs, bug lights, fishin’ poles, trucks, beer cans and trailers never looked so good, thanks to Aristocrat’s incredible GEN7 platform that powers the fun 5-reel video slot game. The fun is housed in the VIRIDIAN cabinet, along with a unique, themed topper.
What if there were 1,024 ways for players to win? Would they play longer? Have more fun? Keep coming back for more? Now Aristocrat, the company famous for the best math in the business, introduces Xtra Reel Power on the VIRIDIAN RFX 5-reel stepper. Xtra Reel Power is a brand new game category on a 4x5 reel stepper. Its unique combination gives players up to 1,024 ways to win with every spin with a 40 credit minimum bet to cover all reels. Xtra Reel Power RFX leverages the long-term successful brand recognition of the Reel Power concept to a stepper platform and player.
Aristocrat will also be showing the GEN7 video slots JAWS™, Hit the Heights™, The Sopranos Video DSAP™, Mega Millioni$er™, FA FA FA Fortune King™ and GEN7 Xtreme Mystery™.
Aristocrat’s incredible line of new standalone GEN7 video products includes Jackpot Royale™, Player’s World Ultimate™, Player’s World By Demand™, Banana King™, Sun & Moon Total Eclipse Progressives™, Nile Princess™, a line of new Power Pay™ and Reel Power™ titles and new 100 Line™ and 50 Line™ titles.
New standalone stepper products include the 5-reel Triple Standalone Progressives Hillbillions™ and Trophy of Olympus™. Three-Reel RFX Stepper titles include Pow-Tastic 7s™, Same Way Sevens™ and Skin Deep Cherries™.
Fueled by the power of Ethernet is Aristocrat’s oasis 360™, which gives an even more in-depth player profile than ever before. Revenue generating, cost control, the most comprehensive system to date, industry leading concepts; all of these statements accurately describe what is included in the oasis 360 portfolio. Aristocrat will be showcasing its new approach to bonusing, and revenue generation through the demonstration of oasis 360 version 11.6.2, SpeedMedia™ 1.4, QuickFunds™ and more. The oasis 360 team is taking a new approach to delivering market-driven products and these solutions are just the beginning.
Aruze Gaming Inc.
G2E Booth #1656
Website: www.aruzeglobalgaming.com
G2E Overview
Aruze Gaming will be launching a new range of slot products within our G-SERIESTM, G-DELUXETM and G-LINKTM categories. Additionally, we will be showing a new range of multi-terminal products that we call G-STATIONSTM. Further, we have some advanced system technology that we are debuting at the show.
Within our G-DELUXE category, we will be showing five new games with highly interactive feature top-boxes and exciting multimedia graphic and sounds. We will be premiering Rock You QueenTM, a licensed product based off the world famous rock band Queen. This game features videos, music clips and our most ambitious graphics and animations package to date. The game has multiple bonuses from free spins with added multipliers and a second screen bicycle race that occur frequently keeping players entertained.
With regards to our G-SERIES games, we will preview a number of new titles such as San Guo Zhi DaiTM and ShowgirlTM. These games include exciting bonus features, high energy graphics and optional feature top-boxes. Other exciting new G-SERIES games will be available on our G-WAVETM cabinet and our G-COMFORTTM slant top.
Our link products include Jackpot Battle RoyalTM, which features a competitive tournament style bonus event where players race to win the bonus jackpot. In addition, our G-LINK series also includes a cooperative bonus game called Link CrapsTM where wins are dependent upon the roll of a dice in a simulated craps table. G-LINK products feature Aruze Gaming’s popular standalone games in the links, such as Shen LongTM and The Legend of Qin DynastyTM.
Additionally, we will display G-Stations, consisting of a wide range of multi-terminal products that also include two innovative dice games Lucky Sic BoTM and Shoot to Win CrapsTM. We will also be displaying Dealers Angels RouletteTM and Dealers Angels Black JackTM and Dealers Angels BaccaratTM.
Finally, Aruze will be previewing a new systems technology called G-SYSTEMSTM, which is designed to revolutionize how currency and credit is moved between the player and the gaming floor. This includes a complete cashless wagering module and a multi-currency bill acceptor.
It’s “A New Day” for Aruze Gaming and the industry. Attendees will see a new and revitalized Aruze highlighting a breadth of product in all categories with innovation in technology and games design. Attendees will also recognize that Aruze is positioned to be a strong competitor for space on the gaming floor.
The booth will focus on displaying many innovative products and while we premiere Rock You Queen, attendees will have the opportunity to interact and have their picture taken with a Freddie Mercury impersonator. We, Aruze Gaming, Will Rock You at G2E 2009.
ATRONIC International
G2E Booth #1284
Website: www.atronic.com
AGEM Representative: Claudia Baskerville
Key Executives: Gerhard Burda, CEO, ATRONIC Group
Thierry Aiglon, COO, ATRONIC International Group
Frédéric Bonafous, CFO, ATRONIC International Group
Markets: Active in 99 countries worldwide
G2E Theme: Providing Value Added Solutions
G2E Overview
STARGATE-SG1™. The well-known and longest running sci-fi series in American TV history, sold worldwide and awarded many consumer prizes, is the highly attractive theme of ATRONIC’s new STARGATE SG-1 link. Offering five distinct bonuses and four progressive levels, STARGATE SG-1 is available on the premium double screen e²™ cabinet. Such multitude of different bonuses and game features is sure to keep players excited and make them come back again and again. STARGATE SG-1 is complemented by a breathtaking merchandising package that is grabbing attention across the gaming floor.
Tree of Riches™. With Tree of Riches, players can celebrate the joy of shared wins and experience that money does indeed grow on trees. A mystery trigger starts the Tree of Riches bonus round where players choose interactive bird characters to help them shake the tree and win big. Golden bills offer additional bonus rounds with even higher prizes.
Los Tres Chiflados™. Los Tres Chiflados, the Spanish version of The Three Stooges™, capitalizes on the slapstick hijinks of the memorable trio by using their foibles in random wild behavior, where Larry, Moe and Curly determine wild wins and are featured in retro bonus features. Available for Latin American market only.
Core Games. ATRONIC International will be unveiling its latest core games with unique, innovative and performance-enhancing features that will electrify your gaming floor. ATRONIC´s innovative core games offer unique and exciting features such as:
• Wild Stays Until it Pays™
• Surrounding Wild™
• Stacked Symbol Features
Classic Series. Classics are always in style. All-time player-favorite titles like I.C. MONEY™, JUMPING JACKPOTS™, SPHINX™ and BIG BLUE BUCKS™ can now all be enjoyed on the e2 cabinet as well.
Systems. On the systems side, ATRONIC professionals will present the entire range of ATRONIC’s comprehensive systems solutions including CRYSTAL.net™, the new evolution for casino management floor network, maximizing revenues and streamlining casino operations. Suited well for the Asian gaming market, ATRONIC’s Systems Division also offers a range of proven, modular and scalable table management solutions supporting all types of table games.
Vistors to the booth will get a good overview of ATRONIC International’s comprehensive range of value-added solutions, from high-quality entertaining games and products, to dynamic casino management and linked gaming solutions.
Austrian Gaming Industries
G2E Booth #2056
Website:
www.novomatic.com
G2E Overview
The G2E Las Vegas 2009 gaming show will see Novomatic presenting a huge array of gripping products, innovative solutions and brand new top performing games to the international gaming audience. Novomatic will welcome their guests to booth number 2056 right at the center of the action during the three-day event hosted by the gaming industry’s capital city, Las Vegas.
Booth 2056 will feature the whole range of Novomatic All-Stars plus Astra’s new Class II gaming hit 777 Bingo King™. In short, visitors will get a chance to try and test the best.
A range of brand new G2E game releases such as Diana’s Realm™, Animal Athletes™, Hot for Love™ and Waikiki Beach™ will be presented in new gripping multi-game mixes for the flagship Super-V+ Gaminator®, as well as the Novo Super-Vision™ and Novo-Vision™ Slant Top I cabinets. Super-V+ Gaminator® multi-game mixes numbers 1-33 provide an extensive variety of games for every operator, every purpose and every special location all for one purpose: gripping gaming thrills and ultimate performance.
With up to 27 games per multi-game mix, they provide a great choice of high and low line games from five to 40 selectable lines. Multi-denomination, featuring up to seven player-selectable denominations as well as multi-language options, offer great flexibility and usability for the player and guarantee that every casino guest can feel instantly at home.
Among the 12 brand new Coolfire™ II games are the mythical Diana’s Realm, a joint treasure hunt with the Roman Goddess Diana and her Hound played on 10 lines; Hot for Love, the comical tale of a clumsy playboy on his nightly chase for romance on 20 lines; Dollar Dogs™, a special 20-line treat for the friends of our canine companions; Waikiki Beach, an innovative ALLPAY® game (the game features no lines) in Hawaii style; Roaring Forties™, a thrilling 40-liner; as well as the brand new high volatility version of the international 20-lines hit game Plenty on Twenty™: the new Plenty on Twenty™ hot. But also fans of the classical fruit game will find a thrilling range of new AGI game releases in Las Vegas.
At G2E, 12 Super-V+ Gaminator cabinets will be linked in a Flexi-Link Jackpot installation presenting multi-level mystery progressive jackpot thrill in great style. The impressive Buffalo Thunder™ jackpot theme is a sure bet for gripping jackpot fun and is the guaranteed center of attention on every casino floor. The Powerlink™-display in the linked Super-V+ Gaminator cabinets offers an additional display of the four jackpot levels in 16:5 screen format. Directly in the machine between the top and bottom screens the guest can watch the latest jackpot levels. Thus the Powerlink™ display provides additional information and an increased gaming attraction for the guest. The implementation of the Powerlink in the Super-V+ Gaminator does not require any additional interfaces—it enables a simple plug’n play.
Jens Halle, managing director AGI, says about the upcoming major U.S. gaming event: “It is no big secret that the traditional event for the launch of Novomatic’s key product news and innovations has always been IGE in London in January. The unfortunate closeness in the dates of G2E and IGE have often limited the possibility for non-U.S. based manufacturers to have as many new product launches at both shows as they would like. However, while IGE 2010 will feature new innovations from Novomatic, this year’s G2E in Las Vegas also sees a top line-up of our new games, gripping new multi-game mixes and highly attractive cabinets that will thrill and enthuse the international expert audience and are sure to be of major interest for the casino operators.”
Bally Technologies Inc.
G2E Booth #1220
Website:
www.ballytech.com
AGEM Representatives:
Mark Lerner, General Counsel
Dan Savage, Vice President of Marketing
Jeri Wiedemer, Director of Marketing Events
Key Executives:
Richard Haddrill, Chief Executive Officer
Robert Caller, Chief Financial Officer
Mark Lerner, General Counsel
Gavin Isaacs, Chief Operating Officer
Ramesh Srinivasan, Executive Vice President – Systems
Bruce Rowe, Senior Vice President – Strategy and Business Development
Markets:
Worldwide
G2E Theme:
Your Partner, Your Bally
G2E Overview
Bally will present approximately 214 unique game titles and more than 300 total games in its expanded booth, the most games ever showcased by Bally at G2E.
A key highlight will be Bally’s new Hot Shot Cash Wheel™ and Monte Carlo Royale™. These games are part of Bally’s new “Spinnovation™ Series” featuring an eye-catching spinning-wheel bonus top-box.
Bally’s new Transparent Reels™ uses custom-designed LCD touchscreens superimposed over actual mechanical reels. This creates impressive animated effects that appear to float in front of the reels.
Blazing Hot Tournament™ is a new community-based gaming experience creating a spirited atmosphere of friendly competition as players react to the oversized spinning reels on the video displays above each game.
Bally will also unveil the newest titles of its visually dynamic Digital Tower Series™: Ultimate Tower of Power™ and Draw, Match, Win!™.
The company will also introduce a new updated generation of classic 3-reel, single-line, high-demon games now available on the advanced ALPHA Elite™ S9E stepper platform such as Blazing 7s®, Blazing 7s® Diamond Line™, Black & White Five Times Pay™, Bonus Times 2x, 5X, 10X™ and many others.
Bally’s visually stunning ALPHA Elite V32 platform will also see many new game titles, such as Playboy Platinum™, Playboy – Girls of Canada™, Hee Haw™, Cash Meteor™, and Breeders’ Cup™ Turf Edition.
Bally will also introduce its new ALPHA Pro Series™ V22/22 upright and V22/26 Slant Top cabinets, as well as feature its super-sized Jumbo cabinets. Also on display will be DualVision™, a breakthrough game platform designed for two people to play simultaneously.
In Systems, Bally will give hands-on demos of a number of cutting-edge systems and server-based solutions for the Networked Floor of the Future™. Prominently featured will be the Bally Command Center™.
Another server-based solution, Bally CoolSign™, will be used to manage all of the digital signage in Bally’s extensive booth.
Another new innovation to G2E this year is Bally Power Card™, a stored-value card solution that serves as an “electronic wallet” for players to safely store their gaming dollars rather than carrying cash.
Show attendees will also get a chance to see new applications for Bally’s award-winning iVIEW Display Manager™ (DM), including a new beverage-ordering function.
Another show highlight promises to be CMP Mobile™, a hand-held device that allows casinos to register uncarded players, reward player’s club members, reprint lost player’s club cards, and change or unlock PIN numbers from anywhere on the casino floor.
Also on display will be Bally Biometric Recognition, the first product to incorporate distributed surveillance and biometric recognition to solve real business problems at the point of play.
Visitors to Bally’s booth will leave with a comprehensive knowledge of Bally’s newest and most cutting-edge games, systems, and server-based products for the worldwide gaming market. They will see the diverse array of games that we provide for the Class III, Class II, central determination, lottery, and international market and will leave with a broad vision of Bally’s product roadmap for the Networked Floor of the Future.
Bally’s booth this year is 3,600 square feet larger than last year’s booth and features more than 300 games.
IGT
G2E Booth #913
Website:
www.IGT.com
AGEM Representative:
Neil Friedman
Key Executives:
Patti Hart, CEO
Thomas J. Matthews, Chairman
Tony Ciorciari, EVP Global Operations
Richard Schneider, EVP Gaming Products
G2E Theme:
“Taking Gaming to the Next Level”
G2E Overview
At G2E 2009, IGT’s MegaJackpots® line will debut the MegaJackpots® Center Stage Series. This revolutionary new platform offers unlimited content options from the premiere gaming product line in the industry. To switch out game themes, simply download the game content—without new cabinets or hardware. Debuting on the Center Stage platform is the Wheel of Fortune® Experience REELdepth™ slot. The Sex and the City™ video slot is the first MegaJackpots game to feature IGT’s top-performing MultiPLAY game interface. And rounding out the top MegaJackpots® games will be the innovative Group Play theme The Amazing Race™ Multi-Level Progressives, Quest for the Lost City™ Video Slots, Alice’s Adventures in Wonderland™ Video Slots and Bombs Away™ REELdepth Slots.
IGT’s Core Products showing will consist of more REELdepth and MLD®, more multi-game capability, and never-before-seen spinning-reel and video math. No product is this flexible, gives this much choice, or offers the true 3-D game play today’s player has embraced. Among the show stoppers are Reel MultiPLAY Slots (MultiPLAY on spinning-reels with configurable lines) and the next generation answer to MultiPLAY: Lucky Game-N-Game™ and Reelin’& Dealin’™ slots. Making its world debut is the REELdepth Video Slot with 3-D animations and roaming wilds made possible only by MLD technology. New MultiPLAY themes and enhancements, REELdepth-only stepper themes, new umbrella brands for nontraditional stepper players, Super Comet Streak™ and Dynamite Blast™, and a new quick hit theme—Multi-Hit Progressives are all must-haves in 2010.
The first 3-level video progressive, Whale Song™, will also premiere as well as Pachisuro-style gaming. For the first time, spinning-reel players can control and stop the reels in order to create wins. Tumbling Reels® games, Little Shop of Horrors™ and Magically Wild™, will round out IGT’s core products must-see list.
Players are loyal to IGT video poker games because they give them the best entertainment value. The richest experience comes from the best games, and those come from IGT Video Poker. Themes include Hot Pursuit Poker™ Super Times Pay Mega Progressive™, Texas Hold ‘Em Heads Up, Hundred Play Draw Poker® with Quick Quads, Fifty Play Draw Poker™ with Quick Quads, Hundred Play Draw Poker® with Super Times Pay®, Fifty Play Draw Poker™ with Super Times Pay®, Super Star Poker™, Five Star Poker™, Power Punch Poker™, 2nd Chance Royal™ Poker and 10 Hand 7 Card Stud.
IGT Network Systems will feature a host of products including the downloadable game library, Service Window, the sbX™ Tier One package, compelling IGT Advantage® add-on products (Gift Points™, Virtual Drawings, Table Bonusing, Analytics), Advantage Bonusing® & Delivery Concepts, IGT Tournament Manager, IGT Casinolink™ and Professional Services.
IGT created its line of multi-player products to infuse the best of video gaming with the positive social aspects of wagering on a common outcome. IGT’s M-P Series® multi-player games will feature Blackjack, Triple Towers® Virtual Horse Racing, Triple Towers® Virtual Greyhound Racing, Golden Baccarat and Roulette Evolution™. IGT DigiDeal® table technology will be represented by a number of game themes including: DTS-X table with Texas Hold’em Xtreme; High Tie Bonus Blackjack™ and Dragon Baccarat™ both on the DTS-C table; and Four the Money, Texas Hold’em Bonus®, 1-6-8 Pai Gow Poker and Classic Blackjack® all on the DTS-V table.
Developing true innovations in gaming excitement for the player is IGT’s top priority. And for operators, IGT’s goal is to help casinos realize superior value and performance. IGT is the only manufacturer that can help operators achieve new levels of dynamic casino and player management, and genuinely differentiate their floors from the competition.
IGT continues to wow operators and players alike and is taking gaming to the next level at G2E 2009.
INTRALOT
Website:
www.intralot.com
Company Overview
INTRALOT, a publicly listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content and sports betting management, to state-licensed gaming organizations worldwide.
Its broad portfolio of products & services, its know-how of lottery, betting and video lottery operations and its leading-edge technology, give INTRALOT a competitive advantage that contributes directly to customers’ efficiency, profitability and growth.
INTRALOT has a presence in more than 50 countries and a human capital of 5,000 well experienced and highly educated professionals.
To better monitor its international operations and seize potential business opportunities worldwide, INTRALOT has established hubs on five continents.
INTRALOT’s hubs are located as follows:
• USA: INTRALOT Inc., Atlanta, Ga.
• Latin America: INTRALOT Latin America, Santiago, Chile
• Asia-Pacific: INTRALOT Asia Pacific, Hong Kong
• Oceania: INTRALOT Australia, Melbourne, Victoria, Australia
• Africa: INTRALOT South Africa, Sandton, Johannesburg
Konami Gaming Inc.
G2E Booth #1640
Website:
www.konamigaming.com
AGEM Representative:
Tom Jingoli
Key Executives:
Satoshi Sakamoto, CEO
Steve Sutherland, COO/Executive VP
Tom Jingoli, Senior Director of Compliance and Legal Administration
Yuji Taniguchi, Senior Director of Games R&D
Tom Soukup, Senior Director Systems R&D
Markets:
We currently have offices in Las Vegas, Australia, Atlantic City and distribute our products to all major gaming jurisdictions worldwide
G2E Theme:
Born from Fun™
G2E Overview
Konami Gaming will be showcasing its new Podium™ cabinet that was developed as a joint effort by Konami Gaming, Konami Digital Entertainment and Stuart Karten Design, a leading industrial design firm. The goal was to create a cabinet that enhanced game entertainment and attraction while providing additional comfort to the player for increased time on device. The Podium has a depth of 15 inches, which makes is highly competitive in the slim line market and makes it an attractive option to casino operators who have space restrictions on their gaming floors. It features two 22-inch touchscreen LCD displays. These larger displays not only provide players with a larger viewing area ergonomically placed at eye level, but also with these dual displays close together, they give the opportunity for enhanced graphical features. One of the unique aspects of Podium is the lightening effects that surround the machine. The Podium lighting has two horizontal lighting features between the two displays and player tracking bracket. This lighting changes a variety of colors from purple, red, yellow, green, light blue, dark blue and goes around all three sides to attract players from all directions. Podium has two surround sound speakers and a subwoofer to create a powerful sound package and enhances the players’ game experience by celebrating big wins and bonus features. Finally, Podium’s ergonomic button panel was designed so that players can rest their hands on the button panel to hit the spin button while playing.
This new cabinet is compatible with all of Konami Gaming’s proven performing K2V™ video titles that allow operators to choose from a large library of exciting games. Konami Gaming introduced Beat the Field™ a horserace themed, 4-level linked, community play and mystery progressive. This game was developed to support both K2V™ video and Advantage+™ stepper platforms. A unique feature exclusive to Konami Gaming is that customers can feature both video and stepper products on the same progressive bank as long as the denomination is consistent throughout the bank. Beat the Field is available in 1-cent, 2-cent, 5-cent, 10-cent, 25-cent, 50-cent, $1, $2 and $5 denominations. Each eligible player will receive horses in a race against other players’ horses. All eligible players win a Community Bonus Award Race, shown on game screen and overhead sign. The overhead sign is required to show attract mode, progressive meters and provide audio for the race.
Konami is focused on providing truly unique and exciting gaming devices for our customers. We have a long history of creating entertainment products, hence our concept for this year’s show Born from Fun™. Born from Fun is more than just a concept for the show but also our company’s history and how we see ourselves as a true differentiator in the marketplace.
Freebies
We definitely have some very special and unique items for our booth this year; we encourage everyone to come stop by and take a look for themselves.
Konami is committed to implementing green practices where necessary and applicable. With the environment in mind, we have made a commitment to purchase promotional items that have either been produced in a green method of manufacturing or are made from recycled materials. For example, we will be giving out “green” bags to all visitors to our booth. These bags will not only help our customers carry all the materials they receive from the show but can be reused after the show.
SPIELO
G2E Booth #1284
Website:
www.spielo.com
AGEM Representative:
Claudia Baskerville
Key Executives:
Victor Duarte, President and CEO
Robin Drummond, VP, Sales
Don Doucet, VP, Business Strategy, Products, and Marketing
Rachel Barber, VP, Technology
Ken Bossingham, COO, ATRONIC Americas
Markets:
SPIELO holds 115 gaming licenses in jurisdictions throughout North America and Europe
G2E Theme:
1: Our proven solutions bring added value to your operation.
2: Our view has never been greener.
G2E Overview
We’re proud to introduce the GameBossTM, a linked gaming controller that connects multiple prodiGi VuTM terminals, enabling on-the-fly, on-demand switching between multiple progressives, tournaments, or community games. For example, operators can switch between a tournament with 40 games spread out over four banks including an overhead screen, to a 10-game progressive with corresponding overhead display, in just a few clicks of a mouse.
GameBoss can transform banks of prodiGi Vu cabinets into Bingo FactoryTM, the only bingo-based community casino game on the market. It’s a 5-reel, 50-payline game that allows qualified players to compete together, and features a two-level progressive as part of the bonus. A qualifying player triggers the bonus by wagering a qualifying bet (minimum 50 credits) and getting Let’s, Play and Bingo symbols on reels one, three and five, respectively. All other qualifying players can participate. During the bonus bingo round, the overhead screen comes alive with busy gnomes in a bingo factory production line, producing bingo balls with numbers that are automatically daubed on each players’ on-screen cards.
ATRONIC Americas and SPIELO are now working together as integrated companies with a shared focus on the prodiGi Vu terminal and core games. Visitors will see that SPIELO and ATRONIC Americas have developed their games using North American player segmentation research. This shared strategy is exciting for ATRONIC Americas, SPIELO, and our clients, because we’re offering products developed in North America specifically for North American customers’ needs.
Along with the prodiGi Vu, ATRONIC Americas is showcasing a variety of expanded and enhanced concepts that will continue to support the e-motion™ cabinet. As well, ATRONIC’s Linked Gaming Products include a vast array of multi-level jackpots, bonus features, and competitive and community bonus games, including well-known brand names such as Deal or No Deal™ and STARGATE SG-1™. ATRONIC America’s Passion Slots™ stands at an impressive 8 feet tall when mounted on an 18-inch base and features a fourth LCD display reel with multiplier symbols and bonus game triggers. An ATRONIC classic, Return of the SphinxTM is a high value 3-reel product with a 3-level progressive and nonlinear paytable that rewards high bet players. The game features a unique “buy a feature” option designed to drive up coin-in and convert mid-bet players to max-bet players.
ATRONIC and SPIELO are official “Green2E” sponsors for this year’s G2E. Delegates will see our corporate logos on the event guide, show website, show map and on all cardboard enclosures for trash cans and recycling bins located throughout the convention center. Our sponsorship supports at least one conference session focusing on energy efficient and green practices in casino management.
Freebies
As part of our green theme, we’re providing customers with reusable memory sticks encased in sustainable bamboo instead of plastic and featuring laser-engraved logos instead of printed labels.
SPIELO and ATRONIC are also exclusive G2E show bag sponsors. Also to reinforce the green theme, instead of providing disposable plastic bags, we're giving away reusable shopping bags with an eye-catching design featuring the slogan, “Our view has never been greener.”
WMS
G2E Booth #1256
Website:
www.wms.com
Key Executives:
Brian Gamache, Chairman of the Board and CEO
Orrin Edidin, President
Markets:
WMS products are represented in more than 70 countries. WMS has two offices located in Illinois. These are comprised of the Technology Campus (Chicago) and Corporate Headquarters (Waukegan). In addition, WMS has several offices in other countries. In total, they include 1,714 employees.
G2E Theme:
“Changing the Game”
G2E Overview
Each year, WMS’ goal is to demonstrate strong leadership in the development of gaming products that create dynamic entertainment experiences for slot players. Year after year at G2E, it is clear we are the industry leader. This year’s games debuting at G2E 2009 will once again raise the level of excellence that operators and players have come to expect from WMS. During the show we will showcase a broad array of new game themes that address all categories of the slot floor. These include 28 new for-sale video reel game themes and 23 for-sale new mechanical reel game themes—a total of 51 new for-sale games.
Here is a sneak peak at our product offerings:
Four Foundational Technology Platforms: Transmissive Reels® Gaming, Community Gaming®, Sensory Immersion Gaming and Adaptive Gaming. What started in 2006 with a single game based on our first foundational game technology, Community Gaming, has evolved to the development of numerous second and third generations that feature one or two of our foundational technologies. We will also be showcasing our latest for-sale video and mechanical reel platforms as well as new games enabled by the new Bluebird®xD gaming.
Transmissive Reels®: MONOPOLY™ Advance to Boardwalk will be a featured game
Community Gaming®: The Price is Right® themes Plinko® and Punch A Bunch® will be the highlighted releases.
Adaptive Gaming®: WMS will debut the fifth episode of our popular Star Trek™ series, Live Long and Prosper™.
Sensory Immersion: The latest in this category will be on display with The Wizard of Oz™ Ruby Slippers™.
G+ 5x4: This enhanced version of our G+ interface has new features and even bigger Big Win presentation. Featuring stack symbols. 50 and 100 line options and a familiar interface.
Innovation Series: We will unveil two new series called Super Multi-Pay and Win It Again
Super Multi-Pay: BLUEBIRD2 exclusive that take advantage of the BB2 widescreen format. Four different reels sets are played at the same time across the screen, with the bonus and special symbols replicating across all four reel sets in play.
Win It Again: A new twist of the player-popular Cascading Reels series. With three consecutive winning cascades in one spin, players win the combined total of their last 5 games.
High Denomination Video and Mechanical Reel Games: G+ video designed games for the quarter or dollar market. These throw a two level standalone progressive on top of the popular G+ interface. In addition, we will showcase 2 High Denomination 3-Reel Mechanical, single line, 6-level progressive will be shown in two of our popular product families: Hot Hot Super Re-spin and Life of Luxury Progressive.
WMS has a focused vision for a fully networked casino. In visiting our booth, you will grow a better understanding for our bank-by-bank, product-by-product approach that enables casino operators to work toward a fully networked floor. Not only will players experience a new level of entertainment with our products and technology, but will recognize that we are already implementing technologies to lead the adoption of networked gaming.
We strive to make our booth more impressive each year. Attendees will be pleasantly surprised.
All of us at WMS are looking forward to this year’s show. It is an opportunity for the industry to come together and showcase our new products and technologies. At WMS, it is our chance to unveil ground-breaking products and technologies that map back to our strategic product roadmap. Thanks to this, we are very pleased to celebrate recent financial successes.
Silver Members
AC Coin & Slot
G2E Booth #1231
Website:
www.ac-coin.com
AGEM Representatives:
Tom McCormick, Aimee Schultz
Key Executives:
Mac Seelig, President, Founder
Jerald Seelig, EVP and GM
Jeffrey Seelig, CFO
Jason Seelig, EVP of Sales and Marketing
Tom McCormick, EVP and General Counsel
Aimee Schultz, Director of Marketing and Public Relations
Markets:
North America and the Caribbean
G2E Theme:
The Evolution of Excitement
Company/G2E Overview
As the largest slot manufacturer and diversified casino supply company in the Atlantic City/Philadelphia region and one of the largest privately-owned companies of its kind in the world, AC Coin & Slot has been bringing gaming floors to life for more than 30 years through a mix of highly effective turnkey solutions for casinos that encompasses proprietary bonusing slot machines, custom interior signage, ergonomic seating and slot bases.
This year, AC Coin & Slot is evolving its business model—and creating a great deal of excitement. For the first time in the company’s history, it will offer its proprietary slot games for sale to casino customers throughout North America. AC Coin & Slot will also continue to lease these games, giving customers the ability to combine purchase and lease options to suit individual budgets and profit margins.
“For more than 15 years, our customers have asked if we would sell our games,” said Jason Seelig, executive vice president of sales and marketing. “We can now proudly answer, yes. Customers can now own some of the highest-earning games in the industry, keep all generated revenue, and realize the benefits of asset depreciation. At the same time, our company will realize further value from its customer relationships and take game development and innovation to new heights.”
All of AC Coin & Slot’s Class III for-sale bonusing machines will utilize award-winning IGT base games under a new agreement between the two companies. Additional terms of the agreement with IGT give AC Coin & Slot the opportunity to develop games on all of IGT’s newest platforms, as well as to seek alternative platforms to develop games in other gaming segments and jurisdictions throughout the world. Future games will provide a carefully planned roadmap for customers to build on the success and momentum of AC Coin & Slot’s current lineup.
New to this popular lineup, and slated to be introduced at G2E, is a selection of fresh and dynamic themes to add to the company’s arsenal of Advanced Video Series Games: Phat Cats, Rock & Roll Legend and Dream Weaver. Each will offer a unique, action-packed bonus experience, as well as a diverse choice of paytables to complement any slot floor. Another new AC Coin & Slot release to be showcased at G2E is the thrilling 3-Station Love Bug Community Video Bonus game featuring dazzling animation and an interactive 42-inch video bonus experience.
Jerry Seelig, executive vice president and general manager adds, “We’re 100 percent confident that each and every G2E attendee visiting our booth will find a vast array of exciting products and flexible financing options that are perfectly suited to their particular player base and budgetary situation.”
Casino Technology
G2E Booth #2368
Website:
www.casino-technology.com
Key Executives:
Sonia Nikolova, Chairman of the Management Board
Ivan Tzankarski, Executive Director
Markets:
Central and Eastern Europe, South and Central America, North America, Asia, Africa
G2E Theme:
Casino Technology – Delivering the Future
G2E Overview
The latest company developments at Casino Technology in various product categories will be introduced at G2E. More than 10 new video slot games and multi-games, the new Pro 3-D video games series will be promoted as well as the evolved version of the high-end upright cabinet GEMINI SENSA and slant top TANGRA TOUCH powered by the new and more powerful platform, Tough Rider; PlayMe Dueling Piano roulette multiplayer system will be featured also with new and improved design, functionality and appeal. Among the jackpot systems, Alchemic Fusion, the novel multi-level mystery jackpot system with better functionality, flexibility and math model will be presented.
Featuring the 10th year anniversary, there will be a presentation of Casino Technology’s product and company development throughout the years.
Elektroncek JSC
G2E Booth #2410
Website:
elektroncek.eu, interblock.eu
AGEM Representative:
Timothy J. Chapman, Sales Director, Interblock USA L.C.
Key Executives:
Thomas Zvipelj, CEO
Markets:
Albania, Australia, Bosnia and Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Dominican Republic, Finland, Germany, Italy, Jamaica, Macao, Malaysia, Malta, Mexico, Monaco, Montenegro, Netherlands, Philippines, Portugal, Romania, Serbia, Slovakia, Slovenia, South African Republic, Spain, Sweden, Taiwan, Ukraine, United Kingdom, USA and others
Company Overview
The release of a new generation of multiplayer gaming machines, G4 Organic gaming devices onto the U.S. market will complement our current best selling G3 products, Megastar roulette, Dicestar sicbo, Videostar, and popular peripheral device amongst players such as PID (Player Information Display).
G2E Overview
Interblock USA, at G2E Las Vegas 2009, stand 2410, this year presents for the first time in the U.S. market the fourth generation of multiplayer gaming machines—G4 Organic.
G4 Organic Card Blackjack
Presenting the zenith of innovation in mechanical and electronic engineering, the electro-mechanic gaming machine Organic Card is the first machine capable of shuffling and dealing real cards in a blackjack game, enabling genuine game experience with real blackjack rules. It was awarded a top international gaming product.
G4 Organic Bubble Bingo/Keno
G4 Organic Bubble Bingo/Keno is a fully automated bingo/keno game, offering up to 70 games per hour.
Visitors of Interblock’s booth will be presented the first electromechanical blackjack gaming device available on the market and will experience the newest trends in designing multi-terminal gaming devices (ergonomics, colors, and materials).
Freebies
Interblock business partners, prospectives and friends in the gaming industry are always welcomed by special gifts.
JCM Global
G2E Booth #2643
Website:
www.jcmglobal.com
Company Overview
JCM Global leads the gaming industry with the most innovative and secure peripheral products, and its automated transactions solutions are trusted worldwide by operators and manufacturers alike. Its global offices are united and provide top-level sales, engineering and service for the world’s best systems solutions for the gaming, banking, vending and petroleum industries.
G2E Overview
At G2E 2009, JCM Global will be unveiling two revolutionary new products in booth #2643: the iVIZION™ bill validator and the Sentry 2.0™ bezel.
iVIZION changes the way the gaming industry sees bill validators. It is the foundation of intelligent validation and sees better, thinks smarter and runs faster than any validator in the industry. It improves productivity at the operator level and enhances the consumer experience, and thereby increases casino profitability.
The validation and denomination process is powered by Contact Image Sensor (CIS) Technology that scans 43 times more raw data points and captures the full image of a note or a ticket. It optically centers notes and eliminates the need for mechanical centering, dramatically improving note-to-note-processing speed. Additionally, it sees threading (“fishing”) attempts better than any validator, and tears threads to shreds with JCM’s proprietary jawslike optical mechanical anti-threading technology.
iVIZION runs faster with a powerful processor solely dedicated to algorithm evaluation. The result is a 99-plus percent acceptance rate and the fastest note-to-note processing speed. It is self-calibrating, accepts notes up to 85mm wide and has a sealed bill path with dirt and liquid resistant design, resulting in less service-related down time.
Backed by 20 years of JCM Global currency software development, iVIZION thinks smarter than any other validator and is 100 percent compatible with all gaming platforms and protocols. It is equipped with an RFID Intelligent Cash Box (ICB®) linking the box to the asset and revenue data better than ever, and the ICB gives extensive, detailed reporting to slot management. Its direct asset/box link increases productivity of the entire drop process, both on the floor and in the count room.
iVIZION is “future-proof” in design and can be easily tailored to meet each individual operator’s unique needs and wants. As operators contemplate the emerging networked/server-based gaming platforms, iVIZION has been designed to take full advantage of the operational efficiencies that will be available, meaning that it enhances productivity today and tomorrow.
Next is the incredible new Sentry 2.0™, the next generation bill validator bezel. Bezels are one of the most frequently used ways consumers interact directly with a casino. “Insert Bills or Tickets” the bezels say, often in a sticker or in a series of chasing lights. Bezels also communicate with floor personnel with LED graphic indicators.
The Sentry 2.0 bezel brings that interactivity to a new level utilizing a high resolution, high contrast, two-color LCD. The player-friendly interactive messaging is noticeable immediately, and, because it is controlled by the bill acceptor, absolutely no changes to the game software are necessary.
The bezel is customizable and easily programmable so an operator can display a wide range of messages—such as the property logo or a good luck message—all in bright, fully functional color LCD graphics. When the bezel is in attract mode, it operates at full light intensity. When a player begins to play, the bezel automatically dims to create a more comfortable gaming experience.
It accepts notes and tickets up to 85mm wide, and incorporates multi-currency and multi-language support. The original release will support English, French, Spanish and simple Chinese, which can be displayed one at a time or in concert such as English/Spanish or English/French.
Using the new IR secure JCM keyfob, Sentry 2.0 also helps to quickly settle customer disputes. Attendant messages are clearly displayed at the push of a button. Events such as the last bill in are shown on the display. Key items such as the denomination, the direction of insertion (face up or down), and the elapsed time since the last note was inserted are shown on the LCD for both player and attendant review.
JCM will also be showing its award-winning UBA® and its award-winning Intelligent Cash Box (ICB®), currently installed on more than 58,000 gaming devices. The cost-conscious Vega™ bill validator will also be shown, alongside of the world’s best printer products from JCM’s partner, TransAct Technologies. Together, the alliance of JCM Global and TransAct Technologies give operators the “jackpot” in choice for peripheral devices.
MEI
G2E Booth #2335
Website:
www.meigroup.com
AGEM Representative:
Brian Wedderspoon, Director of OEM Sales
Key Executives:
Tom Nugent, President-Gaming & Retail
Eric Fisher, Americas Vice President of Gaming & Retail
Markets:
MEI systems are relied upon for more than 2 billion transactions per week in more than 100 countries.
G2E Theme:
Acceptance Has Never Been Higher
G2E Overview
At G2E 2009, MEI will be exhibiting its new product, EASITRAX Soft Count. The integrated software/hardware solution places information collected in the CASHFLOW SC bill validator into a database that can be networked to multiple locations and accessed to analyze slot floor performance.
RFID technology is used to connect slot machine asset numbers and bill validator operational information to a specific cashbox. Accessing data has never been faster, allowing operators to base decisions on several instant reports programmed within the accompanying software such as:
• Acceptance rate of what is in the cashbox
• Currency report documents how many bills are in each cashbox and the percentage of collected denominations over a period of time
• Drop status manages the daily collection of the money and cashboxes
• Jams reports, if they occur, identifying potential problems
• Rejection types defines one of seven categories as to why the bill was rejected
• Version report ensures each bill validator has up-to-date software.
The EASITRAX Soft Count system has been designed to be easily retrofitted to the CASHFLOW SC bill validator. Building a comprehensive cash management solution is as simple as applying these basic components:
• Placing an antenna board to the CASHFLOW SC interface board
• Applying RFID tags into the cashbox to allow information to be transmitted
• Tying EASITRAX reader bases (up to four) into a soft count room system that includes a USB hub and a computer
• Installing software that creates a SQL database and loads available reports.
EASITRAX-enabled bill validators and cashboxes can be ordered directly from original equipment manufacturers (OEMs). MEI has also made all of these components available in retrofit package kits to simplify the ordering process. The system has been configured to be compatible with sorter/counter equipment produced by Cummins, G&D, Glory and Toshiba, further illustrating the ease in which it can be incorporated into an existing operation.
MEI is committed to making our customers more profitable. In the case of bill validators, our focus is on the fundamental features that make a difference: acceptance, security and jam performance. Continually improving performance in those three core areas will result in satisfied players and, as a result, more money in the cashbox. In a focused manner, MEI has recently expanded the application of the technology to improve efficiencies from the slot floor to the soft count room. New products like CASHFLOW Sphinx, EASITRAX Soft Count and GEO Gravity complement CASHFLOW SC and 9500 to expand MEI’s role within casinos—providing proven products that individually offer a definable ROI and collectively improve security and the player experience while lowering overall costs.
The company that raised expectations for bill validators will introduce an expanded product portfolio to, again, redefine what payment systems can offer in terms of information, performance and, ultimately, player satisfaction. MEI will extend a special offer to G2E attendees to trial our products against the competition. These “value-added trials” will clearly illustrate the MEI difference.
MEI believes that a successful company is measured not only by its products, but also the accompanying service. G2E is a unique opportunity to be introduced to the team that ensures MEI products are specified, implemented and serviced in a way that creates newfound efficiencies. Our goal is to provide world-class products and service—knowing that both parts of the equation are equally important.
Multimedia Games
G2E Booth #1610
Website:
www.multimediagames.com
AGEM Representative:
Patrick Ramsey
Key Executives:
Anthony Sanfilippo, CEO
Patrick Ramsey, COO
Adam Chibib, CFO
Mick Roemer, SVP Sales
Markets:
U.S. and International
G2E Overview
At G2E, Multimedia Games will be showcasing several new products. Sport of Kings® is our first entry in the community gaming segment, one of the fastest-growing slot categories today which brings players together to compete in group bonus rounds. Sport of Kings is based on our proprietary technology and features a dynamic horse racing theme that has received rave reviews from both customers and players.
The newest entry to our community gaming portfolio, Slot Car Speedway™ builds on the momentum of our successful Sport of Kings game by delivering a dynamic car race that will have players’ hearts racing around the track. This game packs twice the excitement with a Free Spin bonus in addition to the Community Race Bonus, where all line pays are multiplied three times. The Player Series HD™ cabinet is packed with cutting-edge technology including high-resolution 23-inch LCD video displays and a premium “focused sound” system with three-way speakers for an immersive gaming experience delivered in the same profile as a traditional slot machine. The Player Series HD is developed with the player in mind and its cinematic presentation and small depth profile bring new meaning to the words “a lot for a little.”
The Casino Commander® Tournament System transforms the manual process of replacing in-revenue slot machines with tournament-only games into an automated system that creates a live action slot theatre with real-time leader boards and countdown action broadcast on every machine and on overhead displays.
Our 5-reel mechanical games will attract players with their unique configuration in the Player Series HD™ cabinet. The Player Series HD allows us to use the same 3½-inch reels used in traditional 3-reel mechanical games and includes visually stunning configurable reel backlighting and the ability to individually front light each reel.
At our booth, we will debut a new brand identity for Multimedia Games that reflects our product positioning—player-focused, entertaining and progressive. In addition, we will show close to 100 games, 90 percent of which will be in or through GLI and ready to be deployed.
Freebies
We will be giving away unique, game-themed items and custom iPods for our tournament winners.
Company Overview
Multimedia Games provides gaming units, innovative proprietary content and comprehensive gaming operations and support systems to the Class III and Class II tribal gaming markets, commercial casinos and the charity and international bingo markets. We currently have approximately 17,000 gaming machines placed on a recurring revenue basis and supply the central system for approximately 13,000 video lottery terminals installed at racetracks in New York state. There are approximately 40,000 gaming machines supported by a Multimedia Games system worldwide.
Multimedia Games’ Class III products are gaining industry attention. Our newest line of Class III video products is performing well above house average and we have a robust pipeline of new proprietary titles. Casino Commander is revolutionizing the way operators present slot tournaments. At the touch of a button, in-revenue dual-screen units can be transformed to play in tournament mode or switched back to revenue mode. Sport of Kings allows players to participate in a video horse race for bonus round prizes and is outperforming floor averages at every installation.
All of Multimedia’s games are available in our Player Series™ HD, Player Series HD™ Wide Screen and traditional Player Series Classic™ cabinets which are all designed to maximize revenue potential by focusing on player comfort, ease of operation and secure yet serviceable components.
Octavian International
G2E Booth #2056
Website:
www.octavianinternational.com
AGEM Representative:
Helen Hedgeland
Key Executives:
Harmen Brenninkmeijer
Peter Brenninkmeijer
Peter Moffitt
Markets:
United Kingdom, Germany, Italy, Greece, Russia, Argentina, Colombia, Macau and Rwanda
Company/G2E Overview
Symphony CE (Casino Edition) is the ultimate end-to-end casino management solution for tables and slots. This powerful, integrated system is a complete solution covering all basic casino procedures—slots, tables, cash desk, registration, reception, security, loyalty, marketing and more. Symphony CE offers technology and functions developed specifically to meet the needs of the modern, customer-focused, regulated casino—especially those casinos where the investment in tables, slots and other gaming attractions warrants a state-of-the-art, end-to-end management system. The latest development of Octavian’s end-to-end slots and tables casino management system for casinos of all sizes offers TITO or cashless, player tracking and jackpots plus much more.
Legislation is changing across the globe as governments are keen to deploy robust systems to automatically monitor gaming revenues and underpin the collection of taxes—and Octavian systems deliver that functionality without the need for new software development.
Another economic bonus is the inclusion of the Octavian Business Intelligence tool at no extra charge, which allows reports and fields to be customised to a casino’s specific needs. This means that virtually any kind of report can be generated in next to no time, giving casino managers a clear picture of exactly how their assets are performing. Even more importantly, it allows them to quickly see the results of any changes they make to variables such as machine type, machine position, game offered and so forth. Best of all for users, this really is an everyday application.
Data tables can be sorted and rearranged in much the same way as a Microsoft Excel spreadsheet and key data can be turned into visual charts, graphs, floor plans and maps at the click of a mouse.
High Drive will be making its U.S. debut. A fully integrated game, jackpot and “staffless” payout solution, for the accumulation and drawing of six progressive and two mystery jackpots. High Drive typically links between three and 12 machines, with support for up to 128 devices.
Further underlining the adaptability of the Symphony platform will be Flash lottery scratch games running on the Octavian Symphony LE (Lottery Edition) platform. These multiple game sets comprise scratch card-based games such as bingo and keno that are played on touchscreen lottery terminals.
Completing the exciting Octavian line-up of products are new multi-game sets of the acclaimed Octavian casino video slot titles, handheld lottery ticket sale devices and a plasma-based demonstration of sic-bo multiplayer digital dice game for casino slots. Sic bo combines the ancient and traditional Chinese dice game with stunning graphics and intricate game play on a digital platform. Built on the latest multi-player technology, it’s simple for operators to roll out and manage group games across multiple gaming machines.
The evolution of Octavian’s systems offering serves as a mini history of casino systems technology, charting a shift from separate management of tables and slots to integrated end-to-end management of casino operations. Also of particular interest against a backdrop of the global economic downturn and increasing regulatory control over gaming, is Symphony CE.
Octavian also provides games solutions, which include both “off-the-shelf” titles, bespoke developments plus complete content-and-hardware solutions. The OctaGames selection of games meets the widest spectrum of needs across a range of platforms in casino, AWP, lottery and other gaming operations.
Octavian delivers solutions directly to gaming and lottery operators, large and small. Working closely with hardware manufacturers, other gaming industry software developers and distributors, solutions are customized to specific local business and customer needs. Most importantly, Octavian positions themselves as a “partner in success,” working flexibly alongside customers and collaborators to deliver the right solution, whatever the market.
Shuffle Master Inc.
G2E Booth #2044
Website:
www.shufflemaster.com
AGEM Representative:
Jim Jackson, Sr. Vice President
Key Executives:
Tim Parrott, CEO
David Lopez, Executive Vice President
Roger Snow, Executive Vice President and Chairman of the Corporate Products Group
Linster Fox, Executive Vice President and Chief Financial Officer
Jerry Smith, Executive Vice President and General Counsel
Markets:
Worldwide
G2E Theme:
Shuffle Master 12-Point Pledge
G2E Overview
First, at G2E, we will highlight our latest i-Table innovation—a single-deck i-Table that offers games like Three Card Poker and Ultimate Texas Hold’em. By combining automated betting made possible through individual touch screen player positions with the i-Deal, Shuffle Master’s latest single deck specialty shuffler that includes card recognition, the i-Table specialty game version provides casinos with the ability to switch between popular proprietary table games quickly and easily. Additionally, because all wagering and bet resolution is entirely electronic, the i-Table ensures pays and takes are 100 percent accurate.
We will also feature two new titles on our Table Master fully-electronic table game platform. The first, Fortune Pai Gow Poker, considers the best hand possible among a player’s seven cards and includes a progressive jackpot option that rewards players who receive a full house or higher. Mississippi Stud, the second new Table Master title, allows players to put it all on the line by betting up to 10 units on a single hand. Both games are popular live game offerings in many North American casinos.
In our Proprietary Table Games lineup, we will feature several new titles including Dealer Bluff Six Card Poker, an exciting new game that features head-to-head play against the dealer and an optional bonus bet. Dealer Bluff is our first table game to incorporate the card-reading capabilities of our i-Deal shuffler into the rules of play, and it also features an interesting twist on typical game play—the dealer “bets” first. When the dealer pulls his hand from the shuffler, the machine reads it and makes a bet based on the strength of that hand. If the dealer’s hand is weak, he bets a small amount, but if his hand is good, he bets a larger amount. And, as the name suggests, there is occasional bluffing and slow-playing.
We will also highlight On The Draw, another new game where players receive seven cards to make their best five-card poker hand. The game also features an optional “Cincy Pot” which lets players compete against each other for an accumulating community pot. A player wins the Cincy Pot if he, among pot participants, has the highest hand and it’s at least a flush. If no one has a flush or higher, the pot accumulates. More so than any other poker-style game, On the Draw rewards risk-taking. To maximize their chances of winning, players frequently commit to their hand before it is a guaranteed winner.
Finally, we will feature several of our electronic gaming machine (video slot) titles designed specifically for certain markets including Latin America. Included in our EGM lineup will be our popular Grand Central progressive link as well as several stand-alone progressive titles.
This year’s G2E attendees will walk away with an awareness of Shuffle Master’s new customer-centric focus. Earlier this year we updated our key strategic objectives to include a top objective that focuses our attentions on aggressively developing a true “strategic partner” relationship with our customers by providing enhanced efficiencies and helping them maximize profitability on the casino floor, and this objective is carried through our G2E presentation.
This year’s G2E booth will prominently feature our company’s new 12-Point Pledge, a series of promises we are making to our customers, our fellow team members and ourselves. With this pledge, we’re going to become a better company that will move shoulder-to-shoulder with our customers for greater success. Our 12-Point Pledge is a commitment we’ve made at every level of our company, from top to bottom and everywhere in between.
Suzo-Happ Group
G2E Booth # 2235
Website:
www.suzohapp.com
AGEM Representative:
James Brendel
Key Executives:
Patrick Suverein, President and CEO
James Brendel, President Worldwide Gaming
Fred Brendel, VP Sales
Tom Happ, Executive Vice President
Dave Reginelli, CFO
Dave Pallotto, VP Engineering
Markets:
International
G2E Overview
Suzo-Happ Cabinet Works
Cabinet Works is the newest Suzo-Happ division providing complete custom assembly solutions and value added services for game manufacturers. The Cabinet Works facility in Las Vegas produces an average of 50,000 gaming machine cabinets, stands and related products annually. In addition to custom metal fabrication and lamination, Cabinet Works offers many levels of integration by installing various key components such as reel mechanisms, bill validators, printers and LCD monitors.
New 2010 Gaming Catalog
Suzo-Happ recently released its new 280-page 2010 Gaming catalog packed with a variety of new products along with the widest array of spare parts for gaming machines.
Video and Reel Toppers
The newest toppers are now fitted with an LCD or Starpoint reels for a powerful new effect.
These toppers will be on display to show their full impact.
LCDs
Suzo-Happ has an expanded CERONIX LCD line and new industrial grade LCDs from Kortek and Sharp.
Starpoint RMS Reels
New Starpoint reels incorporate high security Reel Movement Sensing (RMS) which is required for GLI approval.
MEI EASITRAX Soft Count Upgrade Kits
Tracking and managing slots and cash collections just got easier with the new MEI EASITRAX upgrade kits.
FutureLogic Printers
Check out the new GEN2 Universal VST printer, the Eclipse lottery and kiosk printer and the new CouponXpress printer.
3M DI-NOC Film Demonstration
Now you can update old slot machines right on the casino floor with 3M DI-NOC film. Easy application and quick installation mean less down time and therefore more profits.
VisuaLimits Table Signage
VisuaLimits is the new face of casino table signage. VisuaLimits enhances your gaming operation while creating a revenue stream for your property.
At our booth, customers will walk away with a complete understanding of the broad range of products available from the Suzo-Happ Group.
Company Overview
Suzo-Happ Group has 15 locations around the world including Las Vegas, Elk Grove, Ill., the Netherlands, Germany, the U.K., Poland, Spain, Argentina, Brazil, Puerto Rico, Hong Kong and China.
TCSJOHNHUXLEY
Exclusive offsite exhibition
Website:
www.tcsjohnhuxley.com
AGEM Representatives:
Roger Hawkins
Tracy Cohen
Key Executives:
David Heap, Group CEO
Roger Hawkins, CEO for the Americas
Tristan Sjoberg, Managing Director (Asia)
Simon Witty, Managing Director (Australia)
John Whiskin, Managing Director (Africa)
Markets:
11 offices worldwide
Theme:
ACCESS ALL AREAS VIP Event
G2E Overview
TCSJOHNHUXLEY is planning something very different in Las Vegas on the 17th and 18th of November. As always, there will be lots of innovative new products and services to showcase, but they have decided to change the format to a more intimate and exclusive venue where the focus will be on the most important factor—the customer.
Invited guests will be able to attend the exclusive “Access All Areas” event, where they will see the latest and most revolutionary offerings in spectacular surroundings. This will enable the TCSJOHNHUXLEY team to really focus on spending quality time, one-on-one with key decision makers, away from the usual distractions found at exhibitions.
Roger Hawkins, CEO for the Americas comments: “Historically, gaming shows have proved to be an effective way to showcase new products and meet key decision makers. However, escalating costs and a significant downturn in attendance has led us to re-evaluate how this investment could be focused more effectively. Meeting our customer’s needs has always been paramount and never more so than during these tough times of trading. By changing the format and hosting an event like this, we are able to expand our focus on producing solutions that offer flexibility and variety for players, but most importantly efficiency and profitability for operators. That’s why we still mean business, just NOT as usual!”
For more information on how to register, visit www.tcsjohnhuxley.com/accessallareas. Entrance by invitation only.
Videopoker.com
G2E Booth #1448
Website:
www.videopoker.com, www.videopokerforcasinos.com
Key Executives:
Ernie Moody, Michael Fields
G2E Theme:
Making video poker work for you
Company Overview
VideoPokerForCasinos.com is the only website dedicated to helping casino operators optimize video poker play. The site is full of vital information that will help you keep your players happy while helping you improve your bottom line. You can use this site to:
• Gain insight into all video poker games
• Get detailed information about all video poker games and learn about which games are most popular and why. You can also find out how to set your games up to maximize revenue.
• Preview new games before you buy
• Play the games right on our website. This will help you make an informed purchase decision before you decide to buy. We even include a GAFF button on many of the games so you can pre-select your deal and review the bonus features that come with many games.
• Get tips on pay tables, denominations and progressives. Learn about pay table and denom theory and how to set up both to maximize your return. We also discuss progressives and how to set them up correctly.
• Configure machines for optimal play
There are some tried and true rules that work in most cases and will provide you and your floor with a good starting point from which to “tweak” your games and floor.
We recently introduced a program that gives your players and website visitors an opportunity to practice video poker on your website and then come play at your casino.
This is a great way to create website “stickiness” and to give your players an opportunity to get comfortable playing a game before they play for real at your casino. Best of all, there’s virtually no work for you or your IT department because we host the game. We can have a game up and running for you within two weeks.
To learn more about adding a video poker game to your site or to find out how VideoPokerForCasinos.com can help you increase your bottom line.
G2E Overview
This year we are introducing a website specifically for casinos to help them increase their profitability with video poker games as well as increase player loyalty and patronage.
When booth attendees walk away, they’ll know that we can help casinos make more money from their video poker games and players.
We plan to have a comfortable and quiet booth.
Wells-Gardner Electronics Corporation
G2E Booth #2810
Website:
www.wellsgardner.com
AGEM Representative:
Paul Duda, Director of Sales & Marketing
Key Executives:
Tony Spier, Chairman and CEO
James Brace, Executive VP and CFO
Wally Sa’d, Vice President of Global Sales
Markets:
North & South America, Europe, Middle-East, Africa, Asia, Australia
G2E Theme:
New Technology
G2E Overview
At G2E this year, Wells-Gardner will display a new 3-D technology specifically designed for the gaming market. Our 22-inch monitor incorporates a patented 2-D/3-D switch that allows perfect 2-D viewing and eliminates eye strain normally associated with 3-D displays in a 2-D mode. Game developers will readily see the advantage of using this leading technology in their new development plans. Our subsidiary, American Gaming & Electronics, will be highlighting their new LCD replacement kits, touch panel solutions, toppers and gaming parts.
Those who attend our booth this year should experience our commitment as well as our passion to innovate and develop proprietary solutions for the gaming industry.
The booth for this year has been redesigned to offer our attendees improved access to the new technologies on display. We will also have plenty of booth staff available to answer questions and to share our insights in the industry.
In the past few years, Wells-Gardner has reinvented itself and has emerged as a display technology manufacturer with a mission to innovate and develop proprietary solutions for the gaming industry.
Freebies
In addition to our popular wall calendar we will be giving our attendees pens and luggage tags.
Bronze Members
Ainsworth Game Technology
G2E Booth #2210
Website:
www.ainsworth.com.au
AGEM Representatives:
Rick Meitzler
Jason Meyer
Key Executives:
Len Ainsworth, Chairman
Danny Gladstone, CEO
Rick Meitzler, Senior VP North America
Markets:
Americas, Australia, Asia, South Africa, U.K. and Europe
G2E Overview
At G2E this year, Ainsworth offers everyone the chance to play its expansive new range of 50Line and 100Line games, featuring innovative link progressive and standalone progressive formats. Attendees will experience the highly unique and top performing designs from the No. 1 performing slot manufacturer in the Australian market.
Ainsworth is excited to feature huge video walls displaying all the brilliant new Ainsworth slot packages. In addition, the booth’s centerpiece will be linked progressive packages featuring outstanding high-end signage displays and topper options from egads!
Ainsworth welcomes everyone to visit us at booth #2210 during G2E and for a sneak preview of all the new products and packages, and visit our website at www.ainsworth.com.au.
Featured Products
Ainsworth’s Gameplus™ range takes another leap forward with stunning new games Players Paradise™, Rodeo Riches™, Double Hit™, Triple Shot™ and Play 100Lines™. Featuring a spectacular array of new link progressive and standalone progressive options, complemented by the proven best performing game models from Australia, Ainsworth’s 2009 GamePlus product line-up provides a huge variety of unique and exciting new ways to achieve outstanding performance on every slot floor.
Freebies
Ainsworth welcomes all visitors to meet the team for complementary beverages each day.
Astro Corp
G2E Booth #1983
Website:
www.astrocorp.com.tw
AGEM Representative:
Simon Herbert
Key Executives:
Arden Yang – President,
Simon Herbert – CEO
Sean Chang – Senior Vice President
Scott Huang – Sales Manager
Markets:
International
G2E Theme:
Spectacular Games for Every Market
G2E Overview
Astro Corp will be exhibiting 29 single- and dual-screen video slot and bingo games targeted at a number of global markets at G2E this year. Among the games on display will be The Detective, Golden Empire, War of Gods, ORC, Blackbeard, Arabian Legend Knockdown, Shanghai Tan, and a Christmas themed slot, Santa Claus.
The company will also be showing five of its multi-level progressive jackpot systems, including its latest releases, Babylon Cash and Rise Higher.
Astro Corp games are at the cutting edge of digital media technology and engage the player through a unique blend of graphics, secondary game features and bonus games. The games on display illustrate that with a highly flexible structure and short time-to-market, Astro Corp can deliver exciting and profitable games for any market.
This year is Astro Corp’s third at G2E, and we aim to build on the successes of recent years. The booth will house several large-screen progressive jackpot displays with jaw-dropping levels of animation.
Cadillac Jack
G2E Booth #2582
Website:
www.cadillacjack.com
Key Executives:
Gene Chayevsky – Chairman & Chief Executive Officer
Markets:
U.S., Mexico, Latin America and Asia
G2E Overview
Cadillac Jack will present an expanded portfolio of new products designed for premium customer experiences at G2E this year. Customers will preview the company’s new series of high performing, feature-rich products, including Mega Money Maker™, the new multi-level progressive available exclusively on Cadillac Jack’s next generation, ergonomically advanced Genesis™ game cabinet. Visitors will also discover how Cadillac Jack delivers increased profitability through outstanding product performance as they experience the company’s new 40 and 50 Line games, as well as the expansive library of 20 Line games.
Featured Products
Taking center stage in the booth is Mega Money Maker, Cadillac Jack’s new multi-level progressive. Mega Money Maker heightens players’ excitement as they attempt to gain entry into five independent Mini Game bonuses linked to five multi-level progressives. The Mini Game bonus transforms the 5-reel Mega Money Maker main game into three to five distinct 3-reel, 1-line games. Each Mini Game has its own unique paytable, symbols and progressive jackpot values.
Mega Money Maker is featured exclusively in Cadillac Jack’s Genesis cabinet. This contemporary, dual-screen game platform visually expands the player’s field of play and increases entertainment. The screens work synergistically with Mega Money Maker’s high-impact signage package, which is creatively designed based on the “money factory” characteristics of the game.
Making its debut at G2E is Genesis, Cadillac Jack’s new custom-designed, next-generation cabinet. Loaded with features that enhance player experience and comfort, Genesis also creates ease of use and flexibility for operators. Featuring dual 22-inch widescreen LCDs and unique game-controlled lighting effects and audio, Genesis creates a captivating gaming environment for players. Server-based compatibility enables slot managers to expediently make game changes and more quickly optimize their floor.
Building upon the success of its most popular and best performing game theme, So Hot, Cadillac Jack will now introduce So Hot as the signature theme in its new series of 40 Line games. So Hot Forty Lines will be featured in the new Genesis cabinet with hot new graphics, vertical wilds and a flame-inducing free spin bonus. So Hot Forty Lines is just the first in this series of entertaining new game themes, which includes Queen of the Delta™, Galapagos™, Truck Stop Jackpot ™ and Barnyard Blastoff™. Each new game theme delivers 40 lines of sizzling new pay combinations, with vertical wilds and free spin bonuses increasing players’ win potential.
Cadillac Jack expands its 50 Line product range with a new portfolio of themes featuring alternative paytables to attract a variety of player styles. The new games offer higher hit frequencies and larger wins in the base game, which offers a different play style than the original 50 Line family released earlier in 2009. As with all of the titles in the company’s 50 Line series, vertical wilds increase the reward potential and all wins are doubled or even tripled during the free spin bonus. Cadillac Jack will present its full range of 50 Line games at G2E, including new titles Firehouse 50™, Expedition Outback™, Legends of the Orient™ and Big Easy Bucks™.
Cadillac Jack will also present a new breed of Latin bingo games developed specifically for the Mexican gaming market. The new Latin bingo products combine the best Brazilian technology and features with Cadillac Jack’s expertise in the Mexican gaming market. The new games, presented in a new sit-down cabinet, provide true Latin bingo fans the features of Brazilian-style, 90-number bingo, with a broad combination of winning patterns, free extra balls, multi-denoms, progressives and multi-level jackpots.
Cadillac Jack’s Latin bingo products feature an innovative and unique chain draw, which offers a bonus feature to win not only various prizes in credits but also the jackpot itself. Four new titles will be on display at G2E, including Blackstar™, Gold Show™, Bingo Inferno™ and Jack Mania™.
To learn more about Cadillac Jack’s innovative new products, visit booth #2582 at G2E or www.cadillacjack.com.
Cammegh Limited
G2E Booth #2246
Website:
www.cammegh.com
Key Executives:
Richard Cammegh
Andrew Cammegh
Markets:
Worldwide Sales
G2E Message:
We’re continuing to manufacture and sell the worlds finest roulette wheels and displays, and we’re also exhibiting our range of gaming chips
G2E Overview
Cammegh Limited will be introducing the new Cammegh ARC wheel at the G2E Show in Las Vegas. It blends brand-new technologies with our already established world’s finest roulette wheel.
After visiting the Cammegh Booth, attendees will have full knowledge and understanding of the Cammegh product range, from our roulette wheels to our gaming chips. They will also have a full knowledge of our new ARC roulette wheel and all the possibilities we can offer to help move forward their establishments.
The Cammegh Booth will be special this year not only because it will be home to all our products, old and new, but we have also increased our booth size in order to provide a more comfortable environment for our attendees.
Cammegh enjoys exhibiting at the G2E Show in Las Vegas. It is one of our biggest exhibitions throughout the year, and we enjoy meeting up with existing customers and look forward to forming new working relationships.
Freebies
The only freebie on our stand will be the Cammegh roulette wheel brochure. We like to attract those customers to our stand who have a genuine interest in the roulette wheels, displays and chips.
CashCode, a Division of Crane Payment Solutions
G2E Booth #3030
Website:
www.cashcode.com
AGEM Representative:
Sim Bielak
Key Executives:
Sim Bielak
Jim Gabriele
Boris Gitlin
G2E Theme:
The Power of oneTM
G2E Overview
The Power of oneTM continues. Since the launch of the CashCode oneTM universally global gaming validator at last year’s G2E show, Crane Payment Solutions has been working on a number of new additions for its latest product offering.
One such addition is the CashCode oneCheckTM solution. With joint cooperation between Crane and TITO printer manufacturer Nanoptix comes an exciting cash management and accountability solution. oneCheck is a cashbox management solution for both bills and tickets. Operators simply use a barcode scanning system to check the cashbox while the security cage remains closed. At the same time, a simple press of a button prints a ticket that displays the last five bills inserted into the validator without opening the cashbox and presenting a security risk. The best part of the solution is that it’s free. There is no incremental cost to the operator.
For those operators who prefer an RFID-based system to track their cashbox assets, Crane will also be introducing the CashCode oneTrackTM solution. With a combination of embedded RFID technology in the CashCode oneTM cashbox, host docking station(s) and a database, this is a completely integrated asset tracking solution.
While others will be launching their newest universal gaming validator at this year’s show, attendees will note that CashCode introduced its next-generation platform a whole year earlier. At G2E, customers will have the opportunity to meet with representatives from around the globe and learn about real-life field successes this product has realized to date.
Crane will also be displaying its line-up of AWP products designed for the European markets. Among the products being displayed are the new NRI h2 coin hopper series as well as the r2 banknote recycler and payout dispenser.
Although Crane Payment Solutions will have a large 2,000-square-foot space, it will have a new open-air contemporary booth design, which will be welcoming and spacious.
Diamond Game
Website:
www.diamondgame.com
Company Profile
Diamond Game designs, manufactures and services games and gaming systems for the Native American, charity and public gaming markets. Our games and game systems come in a variety of formats—Class III, Class II bingo, Class II pull tab and more—and stand ready for custom modifications to meet the needs of our customers. No matter what format, our customers can depend on state-of-the-art technology, an exciting gaming experience and the highest level of security and accountability.
Diamond Game has become known as “The Innovator for Emerging Gaming Markets” by developing new, alternative forms of video gaming in compliance with state and federal laws to bring increased profitability to our customers and revenue to the jurisdictions in which they reside. Most notably, we created the patented Lucky Tab II gaming machine, which we successfully established as a legal video ticket dispenser under federal laws before several state and federal appellate courts. Our creativity also extends to the highly entertaining games, which are available in a variety of reel game, match & win, poker, and other formats, and to the sophisticated gaming systems we develop. Most importantly, we anticipate our customers’ needs and strive to deliver the absolute best in customer service and satisfaction.
Diamond Game began in 1994 and entered the public gaming industry in 2003, launching our Lucky Tab II gaming machine with the Iowa Lottery. In 2004, we obtained a U.S. Supreme Court decision that federal appellate court findings were correct that the Lucky Tab II is merely a dispenser of tickets and not a slot machine, Johnson Act device or other gambling device. This decision has allowed us to manufacture the only video instant ticket vending machine universally understood as a pure ticket dispenser and not a slot or VLT. The ruling has paved the way for state lotteries, charitable organizations and other gaming ventures nationwide to begin offering our Lucky Tab II dispensers nearly anywhere regular instant ticket vending machines are permitted. This important achievement provides our customers with an exciting, financially comparable alternative to VLTs or slot machines that usually requires no law change to deploy.
Recently, Diamond Game unveiled its new Blue Diamond game platform and GEM cabinets. The new platform, named after the most valuable gemstone in the world, is a GLI 11-certified, SAS-compliant, full-service game platform capable of running in Class III, Class II bingo, Class II pull tab and other gaming markets. The Blue Diamond platform, which was specifically designed to support a new crop of exciting, innovative game titles, has proven to be a success in nearly every market that it has been placed. The new platform has also afforded us more market flexibility, allowing us to adapt our games to meet almost any jurisdiction’s gaming requirements. It also features common-language programming that allows for rapid game development and component integration. The Blue Diamond platform was, additionally, released in conjunction with the exciting new GEM cabinet, which features high-end 2.1 stereo sound, an ergonomically designed button panel, dual 22-inch HD LCDs and an optional third LCD.
Diamond Game maintains its corporate headquarters, as well as its design and manufacturing facilities, in Chatsworth, Calif. In order to better serve our customers in the field, we also maintain a sales and service facility in Norman, Okla.
We believe that our success depends directly on our customers’ satisfaction. We continually support our clients by providing new and entertaining games, product modifications and enhancements, and technical support to ensure long-term profitability.
Digital Display Group
G2E Booth #1142
Website:
www.digitaldisplaygroup.com
AGEM Representative:
Mike Cannon
Key Executives:
Lance Hutchinson – Vice President
Mike Cannon – Director of Operations
Markets:
Asia, U.S., South America, Canada, Europe
G2E Theme:
Complete digital signage solutions for every aspect of your casino property
G2E Overview
At G2E, Digital Display Group will be introducing and demonstrating the latest revolution in CastNET digital signage for the gaming industry, as well as showcasing the latest version of our touchscreen wayfinding for slot machines and casino properties. We will also be highlighting the advanced features of tying in digital signage to casino management systems for a complete slot floor jackpot celebration, as well as our superior digital signage features and integrations with poker management systems, convention center management, fire alarms, guest information and more.
At the Digital Display Group booth, attendees will learn how to incorporate digital signage into every application in their casino property and about the benefits of the latest in digital signage from CastNET. Attendees will also learn how digital signage in different areas of their casino property can increase their ROI and bring new customers into their casino. CastNET representatives will walk guests through the process of how utilizing digital signage throughout casino properties can yield huge results, from slot systems to in-room television and every area in between. In addition, guests will learn how the benefits of CastNET digital signage make it the most flexible and customizable solution on the market, with features such as multi-user workflow, enterprise-wide management, slot system integration, scalability, and our integration and support.
CastNET gives you complete control of every digital signage application in your casino. From celebrating jackpot wins to helping guests check on show times, CastNET is the winning solution for all of your digital signage needs. With CastNET, you can easily and securely create, schedule and update digital signage content from any web browser on your casino’s network. Easy-to-use, custom templates allow staff to quickly update information and create dynamic, attention-getting messages that can be displayed anywhere on your property. CastNET offers the most flexible workflow experience and powerful digital signage features available. It is also backed by 40 years of experience in professional AV integration, and we offer 24/7 technical support from our full time help desk staff.
We will also be demonstrating the very latest in streaming technology for distributing digital signage content throughout a casino by using an IP network, as well as new low price-point video playback appliances.
Freebies
Attendees will be able to try our interactive touchscreen game to win prizes and take part in our live video celebrations.
Euro Games Technology Ltd.
G2E Booth #1690
Website:
www.egt-bg.com
AGEM Representative:
Madlen Aleksandrova
Key Executives:
Vladimir Dokov
Madlen Aleksandrova
Ivelina Mihaleva
Markets:
Europe, Asia, Africa, North and South America
G2E Theme:
Product Evolution
G2E Overview
At G2E 2009, Euro Games Technology (EGT) will present its sophisticated multi-game solution, Vega Vision Multi-1, which is compatible for all cabinets in the Vega Vision® series. The game mix, a choice of eight enthralling video slot games, offers an enhanced game portfolio and floor optimization for the operator and a significantly higher degree of interactivity for the player. Vega Vision Multi-1 is based on the technologically advanced gaming platform EXCITER, which allows for performing rapid game changes.
Visitors to our booth will get acquainted with EGT’s new Vega Vision®+ Upright cabinet, featuring an elegant design and two 22-inch widescreen monitors. New titles to be showcased at G2E 2009 are the Great Egypt, 2 Dragons and Wild Savanna from the Vega Vision+ Series and 20 Super Hot and Versailles Gold from the Vega Vision Series.
By tradition, EGT’s multiplayer solution will also be on display—the electronic roulette Vega-R8, featuring eight ergonomic player stations, each equipped with 22-inch widescreen monitors and an additional screen for statistical data. EGT will also present its latest innovative and highly efficient product, Vega-PS. The betting terminal key features include a 24-inch widescreen monitor and the ability to be connected to an electronic roulette.
With every step we make, we aim to follow EGT’s mission—namely, to generate a constant flow of revolutionary ideas and technologically advanced and carefully designed gaming products. Walking away from our booth, our customers will be assured that we will continue to support them during these uncertain times by offering them high-quality products at competitive prices, along with flexible payment terms that will suit their needs.
EGT will grasp G2E visitors’ attention with its “American-size and European-style booth.” In the midst of the difficult economic downturn on a global level, however, EGT’s management decided to cut the budget used for fancy booth-building and redirect those financial resources to loyal customer discounts. The main accent on our booth this year will be the Vega Vision® product line, comprising the series Vega Vision and Vega Vision+. The decision regarding our attendance at the G2E Las Vegas, however, was undisputable. Our first participation last year proved to be a real success for us. We signed a few new contracts that further strengthened our presence on the international gaming scene.
Our long-term goal is to be viewed as a trusted partner all over the world. Correctness and professionalism in our relationships with current and potential customers are criteria that we regard as high priority. As a member of the Association of Gaming Equipment Manufacturers, Euro Games Technology observes the principles of free and fair competition on an international level and the principles of ethics in business activities, and we participate in the establishment of proper market relationships.
Freebies
Beside our most up-to-date catalogs we prepared very useful 2010 desk calendars for the visitors to our booth. All our current and potential customers will also receive luxurious EGT diaries, which will be the final touch for their business meetings. And, of course, some more … but let’s leave this as a surprise for the G2E exhibition.
GameTech International
G2E Booth #3274
Website:
www.gametech-inc.com
AGEM Representative:
Pat Crawford, Vice President Business Affairs
Key Executives:
Jay Meilstrup, CEO
Tim Minard, Sr. Vice President of Sales & Marketing
Marcia Martin, CFO
Justin Goodman, Sr. Vice President of Research & Development
Bill Fasig, Vice President of Marketing and International Sales
James Robertson, Legal Counsel
Markets:
U.S., Canada, Europe & Latin America & Asia
G2E Themes:
GameTech International leaders in Gaming Entertainment
The Future of Bingo – branding, bonuses, operator profit & building the new bingo experience
VLT & Class III – The Player’s Choice
Server-based Gaming – unlock your gaming potential TODAY
Company Overview
GameTech International is focused on delivering against our corporate mission of becoming the global leader in gaming innovation, entertainment and technology. We do this by using our electronic bingo and gaming machine products to create a truly compelling customer experience and enhancing operator’s returns. At this year’s G2E, we will show our latest bingo system, GameTech EDGE™ featuring a proprietary suite of bonus game concepts. Our exclusive bingo content will bring a dimension to session bingo not previously seen in our markets. With the GameTech EDGE bingo product, operating on the Elite™ gaming system, players can now participate in G-I-G (game-in-game) play with “banked bonus rounds” and side betting features designed to captivate a new audience for session bingo as well as grow the existing customer base. In our gaming machine business, GameTech will also unveil our new platform for VLT and Class III, a high resolution wide screen cabinet with exclusive games and innovative bonuses that really focus on the player experience and are strong examples of why we hold the market leader position in major VLT markets today.
GameTech builds platforms and games that will support operators and drive their customer demand on multiple levels. Our offerings range from hand-held mobile player units with integrated modules for session bingo, pari-mutuel games, Class III and peer-to-peer betting content to our Elite™ gaming operating system that drives our gaming machines from VLT to Class III. Attendees will also walk away with the knowledge that while server-based gaming has actually been around since the inception of electronic bingo, GameTech has been at the forefront of the development of server-based gaming systems for more than 14 years. In this industry and particularly in these competitive times, success boils down to one thing—game content. With our ability to focus on the player experience, our platform, systems, products and content, we can, with confidence, answer the question “Why GameTech?”
G2E Overview
Our multi-game suite for VLTs includes the highly anticipated release of Gold Works, Cow Abduction and Sweet Success video keno games with state-of-the-art graphics and animation. These are examples of our games designed for maximum player interaction and a heightened entertainment experience through innovative bonus rounds, sound packages and new and exciting game play features. We will also introduce soon-to-be-released game suites designed specifically for emerging VLT gaming markets such as Illinois. On the bingo side, attendees will see new electronic bingo devices that truly enhance and complement our interactive bingo games suites and systems that will change the face of bingo for players and operators alike.
GameTech is really about helping to redefine the gaming experience in our key markets of bingo, VLT and Class III gaming. We think we have the right products and offerings to do just that. Come by our booth and see for yourself.
Freebies
Everyone loves T-shirts with logos and tag lines that deserve a second look, and there may be one or two unusual things of interest. The best thing to do is to check us out.
Gaming Support
G2E Booth #1144
Website:
www.gamingsupport.com
AGEM Representative:
Don Baugh
Key Executives:
Don Baugh, CEO, Gaming Support USA Inc.
Lucien van Linden CEO, Gaming Support
Markets:
Global
G2E Theme:
Grow revenues by stimulating patrons through bringing more fun and excitement to gaming floor(s)
Company Overview
Founded in 2000, Gaming Support offers a range of products and services that includes signs, digital signage, jackpot controllers, LED displays, gaming management systems and BonusBox®. Clients range from the biggest and best casino operators in the world to small, stand-alone slot parlors.
Gaming Support customers on the operator side include: Harrah’s, Holland Casino, Genting, Isle of Capri, Groupe Lucien Barrière, Melco Crown and Monte-Carlo SBM.
On the supplier side, Gaming Support partners with all the major companies including Aristocrat, Atronic, Bally, IGT, Novomatic, WMS, Abbiati, Cammegh, CashCode, MEI and Shuffle Master.
Gaming Support is the outsourced technical support partner of Holland Casino’s 14 venues, and we maintain the operating uptime of a few other casinos. In total, we look after close to 10,000 EGMs every day. We feel it’s fair to say that we know gaming as well as any supplier company could do short of actually operating our own casinos.
G2E Overview
Gaming Support will be introducing our new progressive jackpot controller, BaseSys Navigator. Feature-rich, scalable and cost-effective, this progressive jackpot controller can also do mystery jackpots as well as standard single and multilevel progressives. Used in conjunction with our BaseSys Interface Board, this combined solution allows BaseSys Navigator to be connected to most popular electronic gaming machine (EGM) types.
The gaming industry’s leading digital signage solution, JackpotJunction, has been made even better with the introduction both of our Multi Protocol Converter interface for Ethernet floors, as well as our CMS Gateway software that monitors and feeds floorwide jackpot data to JackpotJunction.
SlotTimer will also be on show for the first time anywhere in the world. SlotTimer is an EGM device interface designed to reduce the power consumption of slot machines. It saves operators money while also being environmentally friendly; a nicely balanced win-win product to meet the needs both of today and tomorrow.
We hope that visitors to booth 1144 will learn more—and perhaps new—ways to add extra fun and excitement to their gaming floors, especially with our BonusBox and JackpotJunction products. In adding more excitement and fun to gaming floors by using our products, live operator experience from around the world shows that our products will grow gaming revenues, sometimes with very significant step increases.
On the other hand, we will show visitors to booth 1144 how to save money on their slot operations by using SlotTimer; as well as the option to save money by using our competitively priced BaseSys Navigator progressive jackpot controller.
Thankfully we don’t need much space to show off our products. We will have a large screen to display some of the capabilities of our JackpotJunction family of digital signage solutions, which includes a wayfinder application for large venues.
Freebies
We will have one large prize giveaway each day. Visitors to booth 1144 need to be present to win this prize. We don’t want to spoil the secret surprise in advance, so people can find out what it is by dropping by booth 1144.
Incredible Technologies
G2E Booth #2456
Website:
www.itcasinogames.com
AGEM Representative:
Richard Ditton, Executive Vice President
Key Executives:
Elaine Hodgson, President and CEO
Richard Ditton, Executive Vice President
Lawrence Hodgson, Vice President of Product Development
Scott Morrison, Vice President of Marketing
Steven Jaskowiak, Vice President of Engineering
James M. Doré, COO and CFO
Don Pesceone, Senior Vice President of Sales
Andrew Kniaz, Vice President of Business Development
Markets:
U.S.
Company Overview
Incredible Technologies continues to make headlines with their outside-of-the-box approach and inside-of-the-box results to Class III game design. The company best known as the largest U.S. manufacturer of pay-to-play amusement video games (Golden Tee® Golf) is turning heads in the gaming industry with their revolutionary video slot, poker and keno system, Magic Touch®. Magic Touch® showcases sophisticated features, such as flexible math, Versatile Volatility™, ProTips® and Sidewinder Reels™, with an ever-expanding library of innovative games.
G2E Overview
This year at G2E, Incredible Technologies will be introducing new cabinets, games and new bonus system capabilities.
• Breeze™ Slant-75 HD: The easy-to-service Breeze™ cabinet series gets expanded with this innovative crossover design with slant-top sensibilities.
• Breeze™ Bar-Top: The bar-top cabinet has been redefined and it has never looked so good. It’s stylish, functional and service is a Breeze™.
• New Slot Themes: Three new themes, each featuring three Prize Guy™ settings
o Pin-Up Girls™—15-lines never looked sexier, featuring AnglePay™
o Birds of Paradise™—17-lines of tropical delight
o Carousel™—the 25-line money-go-round featuring Sidewinder™ Reels
• New Poker Games: Five new Magic Touch® poker games including Big Win™ Poker, 4x Big Win™ Poker, Four-of-a-Kind Bonus Poker, 2X Bonus Poker and Deuces Wild Bonus Poker.
• New Linked Bonusing: Prize Guy’s Play ‘n Win™ bonus adds excitement and anticipation with linked random jackpots that reward players just for playing.
Booth attendees will walk away with a first-hand look at “Empowering Entertainment”—IT's development philosophy that is putting power back in the hands of casino operators while engaging players with new experiences. From Versatile Volatility™ to adjustable hold percentages with 0.5 percent precision, IT is packaging high-technology games with the most powerful profit-generating tools in the business.
Attendees are encouraged to ask members of the Incredible Technologies sales team about details on the rollout of Magic Touch® and how purchase this groundbreaking gaming system for their casino.
Jumbo Technology
Website:
www.jumbogames.com.tw
Key Executives:
Jasbir Hsu, President
Markets:
Southeast Asia
Company Overview
Jumbo Technology is the leading multi-player station gaming machine manufacturer in Taiwan. In our current product line, sic-bo, roulette and baccarat are the most popular games in the industry.
Jumbo is going to rock the gaming world with its latest video slot products. Before formally showcasing at G2E, we already received orders from international casinos and locals operators. The outstanding design in game contents, graphic selection, bonus games and symbols are the cores of our cultural heritage which we integrate into our product innovation. Besides that, Jumbo operation team takes their experiences from the operation side and gives recommendation and ideas to Jumbo R&D group, especially for math. All Jumbo products are GLI certified and SAS protocol compatible. For more information, contact sales@jumbogames.com.tw.
KGM Gaming
Website:
www.kgmgaming.com
Company Overview
KGM Gaming’s headquarters are in Philadelphia, and the company was founded in 2003. Primary business services include the supply and distribution of gaming machines to licensed entities within North America and the Caribbean. Additionally, KGM distributes slot bases, chairs, signage, locks, ticket printers, bill validators and other casino-related services. While KGM distributes most products, they started manufacturing commercial seating in 2007, previously distributing seating for other manufacturers.
In 2005, KGM signed with Aristocrat Technologies to be its exclusive Pennsylvania distributor. KGM is also the exclusive distributor of Ainsworth Technologies slot machines on the East Coast.
In addition to their company headquarters, KGM has a distribution and manufacturing facility in Philadelphia and has a sales office and warehouse space in Pleasantville, N.J. KGM Gaming currently has 14 employees in their various locations.
KGM Gaming holds gaming licenses in Pennsylvania, New Jersey, Connecticut, New York, North Carolina and Ontario, Canada, while holding non-gaming licenses in many other jurisdictions. Their motto is “We’re everything casino,” and their core values are to supply a high quality product at a fair market price delivered on time with exceptional after-sale support.
KGM Gaming’s full scale product offering, market timing and best-in-class services has allowed them to consistently outperform their competitor’s with their customer base. KGM is constantly growing their customer base and as of today, includes all nine casinos in Pennsylvania, all 11 casinos in New Jersey—Mohegan Sun, Connecticut, Foxwood’s Connecticut, Lumiere Place, Argosy Lawrenceburg, Argosy Riverside, Delaware Park, Dover Downs, Horseshoe Hammond, Norwegian Cruise Line, MGM Grand, Luxor and The OLG in Ontario, amongst others KGM Gaming works very closely with all their manufacturers to not only become their sales and service arm, but to become long-term partners working to consistently grow their business.
MCA Processing LLC
G2E Booth #2774
Website:
www.mcaprocessing.com
AGEM Representative:
David Balmer, President & CEO
Key Executives:
David Balmer, President and CEO
Dan Mucci, VP and COO
Dale Baltzell, VP and CTO
G2E Theme:
Launching Cash Access Services
G2E Overview
MCA will be launching its full suite of Cash Access Services including ATM, Credit Card Cash Advance, POS Debit and Check Cashing. MCA will also be demonstrating its Multi-Function Redemption Kiosk and associated monitoring and reporting applications.
Booth attendees will walk away knowing MCA is now a one-stop solution for cutting edge, secure and reliable redemption and cash access services.
Company Overview
MCA Processing has been providing the most advanced, reliable and secure ticket redemption solutions in the gaming industry for the past two years. Thanks to its cutting-edge technology, MCA customers enjoy unparalleled uptime and accuracy. MCA is expanding its gaming business with the introduction of a full suite of cash access services. These services include ATM, credit card cash advance, POS debit and check cashing. MCA has taken the same approach to cash access services as it did with ticket redemption utilizing state-of-the-art banking industry software and hardware in order to facilitate reliable and secure financial transactions. As gaming patrons are carrying less cash and relying more and more on bank cards, it’s important that casinos provide a secure and convenient solution for customers to access their funds. MCA provides these services in the most efficient and reliable way possible raising the standards of cash access services.
Modern Gaming Inc.
Website:
www.moderngaminginc.com
Key Executives:
Rory Fradella, President, Owner
Company Overview
Incorporated in March of 1992, Modern Gaming Inc. (Modern) has distributed casino-related products to the legal gaming industry since inception, maintaining privileged gaming permits and licenses with multiple regulatory agencies.
In addition to focusing on the manufacturing and sale of our proprietary Class III EGDs, Modern works with numerous manufacturers of gaming-related equipment as a sales, support and service company. We are currently affiliated with Western Money Systems (manufacturer of ticket redemption kiosk), Gary Platt Manufacturing (manufacturer of casino seating), Midwest Game Supply (manufacturer of tables, dice, layouts and table game related equipment), MEI (bill acceptors) and FutureLogic (printers), among others.
A major component of Modern’s business is the purchase and resale of pre-owned gaming equipment. We actively purchase gaming equipment for refurbishment and resale to casinos and other distributors both domestically and abroad. Our fully refurbished slots are high quality, casino floor ready equipment, customize to casino specifications including installation of player tracking and assistance with software/ product regulatory compliance.
Operating from a 25,000 square foot office located just outside Baton Rouge, La., this facility was drawn and constructed in 2004 specifically to support our gaming manufacturing and refurbishment needs. Modern employs a veteran staff of approximately 25 people with sales, technical and slot manufacturing expertise including a staff of highly trained field service casino technicians covering a broad territory
Modern’s objective is to continue supporting our existing manufacturers, expand our customer base and seek out new products and suppliers that complement our current product lines. In addition, we will continue the manufacturing and sale of our proprietary Class III EGDs with a market strategy of direct sales and service contact with our customers, supported by inside sales along with exhibiting at appropriate trade shows specific to the gaming industry.
Staff is available 24 hours a day, seven days a week at (225) 698-6800.
Rocket Gaming Systems
Show Location:
Palms Fantasy Suites
Website:
www.rocketgaming.com
G2E Overview
This year, Rocket Gaming Systems has an exciting, new plan for its guests this November. For the first time, Rocket will bring its customers and friends off the crowded convention floor and into the luxurious Palms Fantasy Suites. There, they’ll see the latest in Rocket technology including first looks at exciting new games and platforms. Not only will Rocket customers get the undivided attention they deserve, but they’ll see where celebrities come to stay and play when they’re in Vegas. Invited guests will get the “full court” treatment with great food, exciting entertainment and prizes, as well as an opportunity to meet an NBA legend. More importantly, they’ll get to play Rocket’s games and experience the hottest new offerings for player entertainment.
“The Rocket team is looking forward to showing off all we’ve been up to this year,” says Rocket President and CEO Ron Harris. “The new format for this year’s event gives us the opportunity to thank our customers for their support, but it also lets us showcase our newest products, and all while having a lot of fun,” he said. “We think that getting away from the crowds of the convention center will help us focus on our customers better than ever before.”
For more information and details regarding registration for Rocket’s event, please e-mail Allison Nelson at allison.nelson@rocketgaming.com. Entrance by invitation only.
Associate Members
3M Touch Systems
G2E Booth #2282
Website: www.3m.com/touch
G2E Theme: Multi-touch: The Next Generation Touch Interface for Gaming
Featured Product
Multi-touch technology is the latest innovation from 3M Touch Systems, a leading provider of touchscreen technology to gaming manufacturers and casinos for more than 20 years. Offering “true” 10-finger, simultaneous touch capability on 19-inch and 22-inch display sizes, 3M multi-touch products can enhance the slot player’s user experience and enable a new generation of multi-user table games. Based on projected capacitive touch technology, the same technology used in the Apple iPhone, 3M Touch Systems offers game designers a 19-inch developer kit for creating next generation casino games today. More details are at www.3m.com/multitouch.
Bright Chair Company
G2E Booth #1287
Website: www.brightchair.com
Company Profile
For more than 80 years, the Bright Chair Company has been an independent manufacturer of high quality, finely tailored wood seating in both traditional and classic contemporary styles, all handcrafted in our Middletown, N.Y., facility. Bright Chair provides clients with the ability to customize each piece to their personal specifications as well as create customize designs, such as banquettes. Find details about all Bright Chair Company collections at www.brightchair.com.
Bright Chair furniture is a valued source specified by many prominent designers, architects, hospitality and corporate clients and can be found in hotels such as the Ritz Carlton Collection, Mandarin Oriental and Westin, and such world renowned restaurants as Le Bernadin and Adour at the St. Regis.
Bright offers its products to the trade through showrooms in New York, Chicago, Boston and Dallas, and through representative showrooms and office furniture dealers throughout the United States and the U.K.
Gary Platt Manufacturing
G2E Booth #670
Website: www.garyplatt.com
Company Profile
Gary Platt Manufacturing was founded in 1997, selling only to slot manufacturers. In 2003, Gary Platt introduced the X-Tended Play line of seating, which revolutionized the casino seating industry. Gary Platt has been a leader and innovator in the casino seating industry ever since. Today, the company supplies X-Tended Play seats to manufacturers and the majority of casinos in North America, including recent deliveries to FireKeepers Casino in Michigan and the Gila River Wildhorse Casino in Arizona.
Gary Platt President Bob Yabroff cites the company’s commitment to both quality seating and customer service as the drive behind its success. “Our values are to supply quality slot seating to help casinos with their time on device,” he said. “We treat big and small customers with the same superior customer service. Our motto is to treat people the way you want to be treated.”
That—and offering a fair value on its products—is why Gary Platt has maintained long-standing relationships with most of its casino customers. “They notify us when they have seating needs,” Yabroff said. “Most new customers contact us after seeing our seating at other casino facilities.”
Gary Platt knows that keeping customers in their seats longer means more time on device, which translates into more revenue for the casino. In the next few years, Gary Platt will be focusing on ways to make seating a more central part of the gaming experience. “We will have interactive seating,” Yabroff explained. Gary Platt’s headquarters and manufacturing facility is located in Reno.
Cybertec Gaming LLC
Website: www.dywion.com
Company Profile
Cybertec Gaming LLC is a new and innovative company that develops Class II and Class III gaming platforms. Cybertec CEO Daniel Carter said: “We really took a fresh approach to the market, from the ground up. We started with a clean slate so that we could come to the table with fresh and innovative ideas. I decided to even recreate the base operating system, with our own custom version of Linux, to enable a very low level of access to hardware, so that system resources could be used in full effect for the ultimate multimedia player experience.”
There are currently 15 new game concepts up and running, and the company is now going through the industry certification process. “Themes for our slot platform include vacation destinations,” Carter noted. “We really want the player to have the sense of a mini vacation right at the machine. The rich multimedia content will help create the sights and sounds of those destinations, as well as cultural traditions brought forth in the bonus games. Other themes include recreating other fantasies for the player, including big game hunting, tracking monsters and becoming a spy.”
Cybertec has joined several industry groups, including AGEM, and according to Carter, “We are really looking forward to getting out there and meeting everyone in the industry and developing partnerships.”
Cole Kepro International LLC
G2E Booth #3072
Website: www.coleindustries.net
Company Profile
Cole Kepro International is an industry leader and global supplier of designed and manufactured turnkey gaming cabinets and related products that are the foundation for Class II and Class III electronic gaming machines. Cole Kepro is a partnership of Cole Industries Inc. and Kepro International Co. Ltd. of Taiwan. Cole Industries was established in 1993, and Kepro International was founded in 1986. As a new working team, Cole Kepro will continue offering quality product to its customers with competitive pricing.
Cole Kepro manufactures many cabinet designs, all which can be customized to meet customers’ requirements and specifications. It offers contract manufacturing, turnkey cabinets, custom design cabinets, harnesses and mechanical and electronic components. Cole Kepro also offers upgrade and conversion kits, plus development test stations.
Cole Kepro offers several major service benefits, including contract engineering and manufacturing, training and technical support, full onsite refurbishment capabilities, and component distribution. Services include electro-mechanical design and testing, precision sheet metal fabrication and design, tooling, and sourcing of offshore components.
Cole Kepro’s partners and suppliers include a wide variety of domestic and international component manufacturers whose products range from commodity buttons and lights to advanced bill validators and printers/scanners. As a result, Cole Kepro is increasingly positioned for diverse customers requiring all types of gaming machine components and configurations.
Cole Kepro’s management team is among the most experienced in the cabinet manufacturing and gaming industries and includes executives who have experience in manufacturing as well as extensive casino operations. This allows Cole Kepro to provide a unique, value-added perspective to its clients in an increasingly competitive and challenging market environment.
Note: Cole Kepro International LLC is not a licensed gaming company. Although any platform or PC can be supported in all of its product lines to include pre-wiring, the gaming platform, content and bios remain the sole responsibility of the customer.
Nanoptix Inc.
G2E Booth #2031
Website: www.nanoptix.com
G2E Theme: Ingenuity Inside
Product Overview
Nanoptix Inc., manufacturer of the Paycheck™ line of TITO printers and CashCode, a division of Crane Payment Systems, manufacturer of the one™ line of bill validators and currency handling devices, are pleased to introduce the OneCheck™ solution.
Designed to streamline the cash box drop process and provide critical information collection, this easy to use and universal system also provides added security and quick dispute resolution with little or no investment.
By combining both CashCode’s one™ bill validator and Nanoptix Paycheck printer technologies, we have created the revolutionary OneCheck system, the industry’s first easy-to-use transaction tracking and dispute resolution program that can be effortlessly integrated on any gaming/casino floor.
The OneCheck solution works by linking the printer and validator together and providing customized bar-coded reports that can easily be entered in your accounting or slot management systems by scanning printed reports with a simple bar-code reader. It was designed to reduce the time and effort required to perform a cash box drop, provide critical performance statistics and data collection, as well as provide an added layer of security and instant dispute resolution, reducing the labor required and significantly speeding up soft count reconciliation.
CMYK Creative
Website: www.cmykagency.com
Key Message: CMYK Creative – Your Agency … Your Partner.
Company Profile
CMYK Creative is a strategic design and marketing firm focused on the gaming industry. Located in the heart of the gaming manufacturer’s corridor in Las Vegas, CMYK provides a wide range of comprehensive solutions, including identity and brand creation, website strategy and design, advertising campaigns, marketing collateral, and event management. At CMYK, we pride ourselves on our ability to forge partnerships that go far beyond the average client-agency relationship. Our pledge is to ensure that you are never treated as “just another client” and to work with you in depth to develop marketing and advertising materials that are not only effective but are truly representative of your company’s standards and goals.
Elite Casino Products
G2E Booth #2424
Website: www.ecp-usa.com
G2E Theme: Affordable Customization, Ultimate Flexibility
G2E Overview
Elite Casino Products (ECP) will unveil several exciting new products at G2E this year, including the AXIS Slot Cabinet Series and Accelerator Slant Cabinet. Available Axis cabinet styles include standard 19-inch LCDs; wide aspect ratio 22-inch LCDs; and 3- 4- or 5-reel configurations. The Axis Series brings contemporary style to the slot floor with crisp, gleaming chrome lines and bold angles that accentuate the cabinet profile. Be sure to see the Axis 22-inch dual screen cabinet, which is perfect for thrilling animations and exhilarating bonus rounds. The Axis also features ECP’s revolutionary LCD mounting system, which, while mounted to the inside of the cabinet, allows the screen to be rotated for diagnostic use while servicing the inside of the game.
The Accelerator Slant-top Cabinet is designed to provide a high-quality, yet affordable, solution for any floor. As are all of ECP’s products, the Accelerator is engineered with appealing aesthetics, player comfort and functional serviceability in mind.
Beyond the company’s full line of slot machine cabinets, ECP will also introduce new slot bases and top boxes. The ECP team is experienced with mechanical and electrical engineering, assembly, and production. Elite Casino Products is flexible to offer standard products, as well as affordable, customized solutions, that meet our clients’ exact specifications and unique branding styles.
DynaGraphic Printing
Website: www.dynagraphicprinting.com
Company Profile
Have you already heard this?
When a major property in Reno needed to lift occupancy during a traditionally slow time, it turned to DynaGraphic Printing (DGP) for help. When DGP presented the property with an affordable opportunity to generate new business, revive inactive guests and reward loyal players, and all the while measuring ROI in the same campaign, it was sold.
Here’s the kicker—after the launch, the property’s reservation department called its sales office and asked, “What have you done? Our phones are ringing off the hook!” It was obvious the property had made the right choice.
Skip ahead 18 months, when a major gaming equipment manufacturer needed a team to bring a new product to market. It included DGP, because its cross-media marketing solutions fit the bill. Personalized URL technology and an easily accessed customized marketing resource center (for both its expansive sales force and its customers) provided the cost effective, relevant, flexible tool the manufacturer needed—with no quality sacrifice.
From the front end to the back, DGP has been working to bolster our clients’ business in every way we can. We know people talk, so you may already know about us. Although you may not see us at G2E, we are here—sometimes behind the scenes, sometimes out in front—by way of our products and services.
From conventional printing and direct mail services to highly personalized variable images and data, customized marketing resource center for both your staff and your clientele, and really fun account reps, DynaGraphic Printing is proud to be a fundamental part of the gaming industry.
Grand Products Inc.
G2E Booth #3192
Website: www.grandproductsinc.com
G2E Overview
At G2E this year, Grand Products Inc. will feature the Lucky Winner slot machine and its gaming cabinets and contract manufacturing services for the new Illinois video gaming market. Grand Products is a full service contract assembler and manufacturer offering complete turnkey operation from engineering through production; mechanical, electrical and software engineering; wire harness and lead, electro-mechanical, and mechanical assembly; and metal fabrication. The company was founded in 1985 and currently has more than 300 dedicated employees.
FutureLogic Inc.
G2E Booth #2335A
Website: www.futurelogic-inc.com
G2E Theme: “Tomorrow’s innovative printing solutions today.”
G2E Overview
Since 1999, FutureLogic printers have continued to evolve with the cashless gaming market. This year at G2E, along with its industry-leading GEN2 Universal™ printer, the company will exhibit several of its game-changing peripherals in booth 2335A.
One revolutionary development that will be on display is FutureLogic’s TableXchange® printer/scanner, a device that lets players use TITO vouchers at table games and creates a common currency for the casino floor. Fitted with a magstripe reader, the TableXchange device can also record and update player’s club cards, enabling players to receive loyalty points for activity at table games.
By connecting table games to the casino’s TITO network, the TableXchange printer/scanner:
• Enhances chip inventory control by reducing the need to replenish chips at table games;
• Provides a common currency across the casino;
• Allows players to move quickly and easily between slots and tables; and
• Helps casinos identify valuable crossover players.
Also featured at the show will be FutureLogic’s PromoNet™ promotional couponing solution. This template-based system helps casinos design and manage a wide range of promotional campaigns from the convenience of a workstation PC. The PromoNet solution turns ordinary slot tickets into colorful, eye-catching coupons, allowing casinos to automatically trigger a marketing campaign based on game play metrics, player tracking information, POS systems and redemption terminals.
FutureLogic will also exhibit the Eclipse™ heavy duty thermal printer at G2E. The Eclipse printer offers the print speed, rugged construction, security features and flexibility required for the latest-generation of unattended receipt-delivery systems. Featuring the industry’s best throughput of 200mm/sec, the printer is able to print at very high speeds and also includes a high-speed (625mm/sec) and robust presenter. The best-in-breed unit operates reliably in extreme temperatures (-30°C to +60°C) and can be used in VLTs, kiosks, car parks and other harsh environments.
GCA
G2E Booth #2010
Website: www.gcainc.com
G2E Message: GCA offers a dependable process that increases profitability and eases the minds of casino operators.
Company Profile
GCA’s products and services provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services, and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty.
Global Gaming Group Inc.
Website: www.g3content.com
Company Profile
Global Gaming Group Inc. is a custom content development and technology integration company. We offer complete game content packages with original graphics, sound, animation and mathematics. Our proprietary game library is available for various environments, including Class II, Class III, AWP and VLT, and all 225-plus titles are now available in 18 different languages. Our holistic development approach utilizes demographic analyses, localization, pattern recognition and extensive player/betting knowledge to create tailored, market-specific content that delivers consistently superior game performance.
Gaming Partners International
G2E Booth #2610
Website: www.gpigaming.com
G2E Overview
With the challenges facing the casino industry in today’s economic climate, GPI will showcase many new products designed to help casinos strengthen their bottom lines, either by cutting costs, minimizing risk or increasing security.
GPI will feature new developments in RFID readers and application software. Complementing GPI’s existing line of RFID technology products available in both 125 KHz and 13.56 MHz frequencies, the new readers and application software offer improved security of casino currency, increased speed of play at the table, and reduction of error in chip counts and calculations. GPI will have live demonstrations of RFID at work, highlighting chip authenticity verification, tracking and inventorying.
GPI’s eReady™ gaming tables accommodate the electronic equipment that is increasingly required on gaming tables. Capitalizing on its extensive furniture manufacturing experience and its pioneering efforts in RFID technology development, GPI has produced an innovative and unique design that allows electronic equipment to perform to its potential while maintaining the table’s beauty and function. The eReady table promotes ventilation for electronics, elimination of signal interference to RFID equipment, and specially-built areas for shufflers and bill validators.
Developed for use on high-traffic games or in shufflers, GPI’s newest line of playing cards, the PSV Series™, provides an economical yet quality alternative to its existing line of premium playing cards, the Paulson® series. Featuring a unique and exclusive paper formulation, the PSV Series offers the design and quality of the Paulson series, with a slightly lighter paper weight and less cost. The PSV Series is available in single decks and pre-shuffled blocks of eight, 10 and 12 decks.
GPI will present its full lines of casino currency, including chips, plaques and jetons; precision dice; layouts; custom-built gaming tables and furniture; and table game accessories. For a full demonstration of all GPI products, visit G2E Booth #2610.
Ideawork Studios Inc.
Website: www.ideawork.com
Company Profile
IdeaWork Studios is the premier interactive agency serving the gaming industry. Our award-winning solutions include complete website design, interactive and viral marketing campaigns, and offline design and advertising solutions. We are a boutique creative services agency filled with passionate and talented innovators, and our knowledge of what works for the gaming and hospitality industries are what set us apart. With offices in Santa Barbara, Calif., and Las Vegas, we’re able to handle the spectrum of projects, from e-mail marketing creative to world-class websites. Visit us online at www.ideawork.com or call us at (702) 733-8992 for a consultation.
Howard & Howard Attorneys PLLC
Website: www.h2law.com
Company Profile
Howard & Howard is a full-service business law firm. We assist clients around the world in a broad array of legal matters. The attorneys at Howard & Howard have extensive knowledge of our clients’ businesses, issues and concerns. We are equipped to assist in the most efficient manner possible. Services our group provides on a regular basis include acquisition or sale of technology, domestic and international copyrights, development agreements, e-commerce and high technology, litigation and alternative dispute resolution, gaming, and domestic and international patent prosecution.
Greenberg Traurig LLP
Website: www.gtlaw.com
Key Message: Local Knowledge. Global Resources.
Company Profile
The international law firm of Greenberg Traurig (GT) has a large gaming industry practice and regularly represents casino owners, operators, real estate developers, gaming manufacturers, investment banks and Indian tribes in the development, management, financing, acquisition and restructuring of gaming projects.
With more than 1,750 attorneys in 32 offices in the United States, Europe and Asia, Greenberg Traurig provides the gaming industry with access to lawyers who routinely navigate the maze of federal, state and tribal gaming regulations for a wide range of clients.
GT offers a multidisciplinary team with the combined capabilities of the firm’s corporate and securities, governmental affairs, gaming, real estate, banking and finance, mergers and acquisition, intellectual property, and business reorganization and bankruptcy attorneys to counsel clients in the gaming industry.
The firm’s 180 intellectual property attorneys regularly help gaming industry companies and executives develop tactics to protect and leverage their key brands, technologies and corporate images through management of their worldwide patent, trademark and copyright portfolios.
GT has been involved in several billion dollars of Indian gaming financings, including Rule 144A offerings of debt securities, private placements of securities, syndicated bank loans and interest rate swaps. GT represents many internationally renowned Las Vegas-based casino and resort companies and is involved in legal issues important to the gaming industry, including emerging gaming technologies, gaming devices with biometric identification, automatic card shufflers, video poker games, live card games, casino promotions, Internet-based games and lottery games.
The firm’s licensing, regulatory and governmental affairs attorneys help national and international gaming and casino operators and manufacturers who are seeking gaming licenses, liquor licenses, key employee licensure, regulatory compliance, lobbying and internal investigations.
With offices in key gaming jurisdictions and an established presence in financial, gaming and business centers around the world, GT brings local knowledge and global resources to each of its clients.
IDX Inc.
Website: www.idxinc.com
Featured Products
IDX is an aggressive privately held company without corporate molasses, focused on customer service before and after the sale. Our newest model CTD-711 Craps Table Display provides craps players with a detailed view of the dice roll history, including the last 28 numbers rolled, the current point, prior points, change in shooter and winning rolls. Displaying chronological play history actually attracts more players to the table. Options are available for player betting with casino payout, which is when a shooter rolls seven continuous rolls, 16 continuous rolls or 28 continuous rolls. Our noncoded reading X20 series of Xeptors have taken security to the next levels in international markets by removing counterfeit currencies. Our WicketsID and WicketsNTS (Account Base Gaming system) will increase security via RFID WicketsID patent pending system for player tracking at the tables and slot machines for the entire casino. For the rest of the story, visit www.wickets.us.
KSK Visual Ingenuity
Website: www.ksk.com
Company Profile
Celebrating 25 years in business, KSK Visual Ingenuity is a national graphics and installation company with production in Cleveland, Detroit and Las Vegas. We design and produce slot glass, conversion kits, custom gaming felts, interior visual décor and exterior graphics for OEMs, casinos and special events. This includes signage, backlits, wall coverings, banners, dimensional lettering, vehicle and building wraps, tension fabric architecture, retail shop décor, and trade show displays.
Esterline Advanced Input Systems
G2E Booth #3072 (with Cole Industries)
Website: www.advanced-input.com
G2E Theme: Programmable OLED Button Panel
Featured Product
Esterline Advanced Input Systems provides engineering and production manufacturing of custom user interface and control panel assemblies to the gaming industry. Advanced Input Systems is the exclusive manufacturer of the OLED Programmable Button Panel.
The Advanced Input OLED Programmable Button Panel is a revolutionary step forward in gaming technology. Dynamic content and animation sequencing can be displayed on each intelligent OLED button. Coupled with programmable RGB (red, green, blue) LEDs on the perimeter of each button assembly, Class II and Class III gaming OEMs can create exciting, interactive content for each button using simple Windows-based development tools.
Each button contains an onboard microcontroller and flash memory for local content storage. Each button can store multiple sequences and animations. Buttons are accessed and controlled via a single USB (HID) connection from the host application. No special drivers are required. The USB protocol handles error checking, acknowledgements, etc.
Esterline Advanced Input Systems designs and manufactures many of the world’s most complex, fine-featured input devices. Producing custom devices to the Nevada Gaming Commission standard requires a comprehensive set of deliverables and a proven methodology for manufacturing.
Esterline Advanced Input Systems is located at a world-class, ISO 9001:2008-certified 85,000-square-foot manufacturing center in Coeur d’Alene, Idaho. A 2010 building expansion will grow the facility to 145,000 square feet.
Celebrating 30 years in business, our full-service culture and distinctive operation competencies help our customers stay at the forefront of input device technologies and retain their competitive advantage.
Intel Corporation
G2E Booth #711
Website: www.intel.com/go/embeddedgaming
G2E Theme: The Connected Casino with Intel® Architecture
G2E Overview
We will be showing a futuristic slot machine with integrated digital signage that is remotely managed by Intel® Active Management Technology. This demo is called Gaming Concept based on Intel Architecture. It is a 46-inch wide (portrait mounted) touchscreen running Windows 7 and a Silverlight developed Slot Gaming application. There is an integrated video camera for player tracking capabilities (identification without a slot card). In addition, the second display on top will be a digital sign that will allow casinos to promote last-minute tickets for shows or other amenities on the property, like spas, restaurants, etc. Intel Core i7-based slot gaming devices provide cutting-edge integrated graphics, hardware based management and new usage models in tomorrow’s Connected Casino, such as video analytics for player recognition, remote table play, concierge services, restaurant booking, social networking, and multiple game play, increasing a casino’s revenue per square foot.
MC2
Website: www.mc-2.com
Company Profile
For 11 years, MC2 has served the needs of many exhibitors at G2E. MC2 knows the special needs of gaming clients—it can theme your exhibit; provide a mix of custom and rental elements using EcoFlex™, its ecofriendly exhibit system; address the unique standards gaming exhibitors require; and provide reliable onsite service from its regional headquarters in Las Vegas. MC2’s gaming clients also take advantage of the company’s permanent and mobile environment and event capabilities. MC2 has managed permanent installations for Las Vegas casinos and recently completed an executive conference room for Bally’s. MC2 has an 11-location network nationwide and a long history designing, fabricating and installing highly technical and themed exhibits for the gaming industry.
James Industries Inc.
Website: www.jamesindustriesinc.com
Key Message: For 33 years James Industries has been the undisputed leader in bringing new technology to the worldwide gaming markets through the companies we represent. Our current focus is new technology for server-based games for the gaming market.
G2E Overview
3M will be featuring its new multi-user touch technology along with introducing new embedded/PICO projectors. The advantage of both technologies is significant for server-based gaming. Along with Multi-Touch, 3M offers a surface capacitive for tactile touch applications.
Advanced Input Systems/Cole Industries Inc. is a leading designer, developer and manufacturer of custom control panels, user interfaces and specialized keyboards for the gaming and entertainment markets. Advanced Input Systems is the exclusive licensor of the OLED/Programmable Button Panel coupled with colored LEDs that display animation sequences and is your “Smart” button technology for server-based gaming.
Grand Products is a Nevada-licensed manufacturing distribution and operating company for Class III gaming.
Innocore is one of the leading OEM designers and manufacturers of high-performance, industrial-grade single board computer platforms specializing in the worldwide gaming markets. Its expertise in designing server-based gaming platforms is recognized worldwide.
Money Controls is the global supplier of money handling systems for gaming and lottery industries. Money Controls’ most advanced product is the Ardac Elite, which has state-of-the-art last bill recall imaging technology to ensure the highest standards of validation with extremely high acceptance rates.
Nanoptix provides the gaming and lottery industry with the most innovative approach to thermal print solutions. Nanoptix now offers the Paycheck 4 Printer, which can present a ticket in 2.2 seconds.
Kreller Group Inc.
Website: www.kreller.com
Company Profile
Kreller Group Inc. is a provider of due diligence, investigation and credit report services and has provided research in more than 180 countries. Serving a global client base, including Fortune 500 companies, Kreller’s team is comprised of investigators and analysts with experience in federal, state and local law enforcement. Kreller has worked with more than 25 percent of the Fortune 100 companies, multinational law firms, regulatory agencies, governments and other service providers. Specifically for gaming, Kreller provides probity checks on all levels of relationships.
Outpost Creative
Company Overview:
Outpost Creative is a graphic design and marketing firm that specializes in gaming, technology, hospitality and recreation. We create eye-catching designs in all media, including print, broadcast and interactive, to support the marketing goals of our national and multi-national clients. Our cost-effective solutions have helped brand companies and products, and have earned us numerous creative awards. We would be glad to show you relevant samples from our extensive portfolio. We can easily and quickly turn around broadcast, print, direct mail, interactive assignments, and professional photography. All creative work is done on premises by seasoned professionals.
We run a fully-staffed graphics studio in Sun Valley, Idaho, where much of our work is implemented. In addition to our Sun Valley office, we have offices in Carson City, Nev., and Palm Springs, Calif. We offer the expertise to provide genuine, leading-edge marketing solutions to a host of challenges, and our mission is very simple: to help our clients generate more revenue. We have been successful at this, and our loyal clients are testimony to our attention to their particular needs. For more information, references or samples, contact Jeff Farrell at farrellj@outpost-creative.com or 775-882-8277 or Ben Feiler at feilerb@outpost-creative.com or 760-992-8627.
Lewis and Roca LLP
Website: www.LRLaw.com
Key Message: Client Success. Client Relationships. The True Measure of Our Firm.
Company Profile
Lewis and Roca is one of the Southwest’s leading law firms. Founded in 1950, with more than 200 attorneys in offices in Las Vegas, Reno, Phoenix, Tucson, Albuquerque, N.M., and the Silicon Valley, our firm serves a diverse base of local, national and international clients.
Lewis and Roca’s gaming practice supports casino operators, suppliers and equipment manufacturers; state, local and tribal governments; businesses and nonprofit organizations; and others in addressing today’s gaming law issues.
The gaming lawyers at Lewis and Roca have been at the forefront of all of the major emerging gaming trends, including regulatory and licensing work for traditional casinos, Native American casinos, riverboat casinos, racinos, sweepstakes and Internet gaming.
We closely monitor the activities and regulations unique to this industry in order to provide our clients with appropriate and timely advice. Our lawyers understand our clients’ needs, have a strong knowledge of past and current legislative matters, and have extensive experience helping clients successfully navigate through the complex maze of gaming regulations.
Partner Tony Cabot leads Lewis and Roca’s gaming practice. He has played a strategic and integral role in the development of gaming laws and regulations for the past quarter-century. In addition to representing several major casino companies and suppliers, he has authored or edited eight books on gaming law. He is a founder and the current president of the International Masters of Gaming Law and an adjunct Professor of Law at the Boyd School of Law at the University of Nevada, Las Vegas. Tony Cabot is listed among The Best Lawyers in America® 2005-2006, as well as in Chambers Global, Gaming 2008 and Chambers USA, Gaming and Licensing 2007.
IPS Inc.
G2E Booth #874
Website: www.ipsfinishing.com
Company Profile
IPS is a California-based company that has provided business-to-business metal finishing services and more for more than 25 years. Throughout this time, IPS has focused on high quality, medium- to high-volume production runs and has specialized in plating (electroplating), polishing (manual and automatic), and coatings (powder, liquid and PVD). Additional services include sub assemblies.
Some of our more popular finishes include chrome, black chrome and Ti-Gold. We can also develop new, innovative finishes. We provide a variety of different polishing options for our customers, such as a grain finish, bright polishes and others. We provide our services on various substrates, such as steel, zinc, plastic, brass, bronze and copper.
Finishing operations are provided through a more than 250,000-square-foot state-of-the-art manufacturing facility located in Baja California, Mexico, just minutes from the U.S.-Mexico border. We have world-class quality systems and are ISO 9001-2000 certified, as well as being certified as a Clean Industry by the Mexican government.
For more information about our services, please visit our website at www.ipsfinishing.com and see our corporate video on www.youtube.com by typing “IPS Metal Finishing” in the search field.
Proforma
Website: www.proforma.com
Company Profile
Proforma specializes in helping companies choose the promotional products that will perfectly complement their marketing efforts. A well-chosen promotional product will have a high perceived value to customers, who then keep the item and your brand top-of-mind in the future. Proforma has more than 30 years of experience to help companies successfully integrate promotional products into their marketing plans. With a vast network of more than 600,000 products and services, Proforma can find the best promotional solutions for any business.
Masterpiece Advertising
G2E Booth #1140
Website: www.masterpieceadvertising.com
Company Profile
Masterpiece Advertising is a full-service marketing communications agency that combines exceptional creative talent with more than 20 years of casino experience. A creative group of forward thinkers, Masterpiece specializes in an array of services, ranging from elaborate direct marketing campaigns to upscale celebrity events. The agency has mastered the art of marketing, brand positioning, corporate identity, direct marketing, advertising, website design, online marketing, public relations and special events and specializes in casino promotional items and signage.
Founded in 1994 by Phyllis Lacca as a Woman Business Enterprise, Masterpiece is now one of the top casino marketing agencies in the nation. The firm represents a variety of clients in the gaming, hotel, resort destination, entertainment, tribal, retail, financial and real estate industries.
Using interactive communication, provocative imagery and strong copy, Masterpiece develops eye-catching campaigns that drive casino revenue. Clients include Harrah’s Entertainment, Penn National Gaming, Trump Taj Mahal, Hollywood Casino Aurora, Foxwoods, Caesars Atlantic City, Paris Las Vegas, Atlantis and Fantasy Springs Resort Casino.
Masterpiece has created some of the most exciting campaigns, earning the company numerous awards and recognitions. Now with locations in Atlantic City, Las Vegas and California, the agency continues to expand its client base and services while exceeding all expectations. Masterpiece understands the importance of return on investment and ensures that its clients’ objectives are achieved. Masterpiece gets creative so its clients get results. For more information on Masterpiece Advertising, visit www.masterpieceadvertising.com or e-mail getcreative@masterpieceadvertising.com.
Money Controls
G2E Booth #3112
Website: www.moneycontrols.com
G2E Theme: Flexible Solutions from Money Controls
G2E Overview
At G2E, Money Controls will be demonstrating how it has added even more customer benefits to its Ardac Elite bill acceptor. With the addition of EASITRAX® Soft Count compatibility and RFID cashbox technology, the Ardac Elite integrates easily with bill counting systems.
“This technology ensures that your money is counted and recounted in a hands-free fashion,” said Rebecca White, Money Controls’ vice president of sales. “We understand that customers want choice and flexibility in choosing payment systems, and this is a great example of the Money Controls’ approach. It is also worth noting that as well as offering this solution on our new machines, it can easily be fitted to existing Ardac Elites.” In addition to the Ardac Elite’s ability to scan 100 percent of a note or ticket, the Elite offers a “last note recall” function that allows the most recent inserted note to be verified using a handheld PDA device. “Our payment systems, such as the Ardac Elite, provide world class technology off the shelf,” White said. “However, we can also offer flexible solutions for customers who need additional options. Come and talk to us and find out how we can help your business.”
Money Controls provides cutting-edge payment systems and a full range of associated products. It operates in the gaming, amusement, transport and ticketing, retail and kiosk markets all over the world and has more than 40 years experience in designing, manufacturing and supplying products to accept and pay out coins and banknotes. Note: Money Controls is licensed by MEI to use its EASITRAX® Soft Count system under an agreement announced in March 2009. The system uses RFID technology to link cashboxes to specific slot machines and bill validators. This enables operators to check a variety of information, as well as ensuring an even more accurate bill count.
Strategy9
G2E Booth #913, #1148 (with IGT)
Website: www.strategy9.com/stms
G2E Theme: Slot Tournament Automation
Featured Product
Strategy9’s Slot Tournament Management System (STMS) is a centralized, web-based application that streamlines your slot tournaments using a flexible tournament administration interface. This award-winning application will be showcased this year at G2E by Strategy9 in partnership with IGT.
Multiple tournament formats, automated registration, score validation and reporting improve the tournament experience for management, staff and players. Create a tournament and register patrons—STMS does the rest! Comprehensive reporting features and dynamic leaderboard displays provide you with the tools and technology to make tournaments easier to organize, execute and promote.
Instantly record tournament scores from slot machines in real-time or use wireless TabletPCs to capture scores on the slot floor. Save time and money by relying on fewer resources to manage a tournament. Realize operational efficiencies, increase ROI and enhance the player experience with STMS.
Talent Associates
Website: www.talentassociates.com
Company Profile
Talent Associates, Las Vegas’ premiere model agency, has been in operation since 1996 and offers a one-stop shop for crème-of-the-crop models and talent. The company is owned and operated by former model-professional singer-corporate presenter Tammy Lee and her husband Michael Merillat.
“We carefully select our models and talent and hold them to very high standards, as they represent our company and our values,” Lee said. “We require them to be friendly, polite, professional, punctual, well-spoken and accommodating. It takes more than good looks to be a quality model, you must be able to understand what clients need and be able to deliver it while upholding a professional image.”
Talent Associates, with its extensive resources and impressive customer profile, is without a doubt a shining example of quality and integrity in the tradeshow industry. Talent Associates is equipped to handle the various needs necessary to help make your trade show experience a great success.
Talent Associates is an AGEM-endorsed service provider to global gaming exhibitors. AGEM members receive 20 percent off all standard rates. Models, hostesses, spokes models, beverage servers, dealers, look-a-likes, entertainers, specialty acts and showgirls are available for corporate events, special events and trade shows. Call Tammy Lee for individual rate quotes: office (702) 361-0231 or cell (702) 591-2520.
Paokai Electronic Enterprise Co. Ltd.
G2E Booth #545
Website: www.paokai.com.tw
Company Profile
Paokai Electronic always stays ahead of the curve with advanced technology and the most innovative designs available to the amusement and gaming industries. Our five production lines work consistently to offer products of outstanding quality. After almost 25 years of success in amusement machines manufacturing, we have expanded the production line to include high-quality metal cabinets with unique designs. Cabinet manufacturing is all done in-house, from design and laser cutting to CNC, welding, powder painting and assembly.
The elegant dual screen cabinet is just one of the metal cabinet types that Paokai produces. It is suitable for dual 19-inch screens and has a belly door for easy service, a removable custom-made button panel, and optional door frame and cash tray LEDs. It is also can be custom-made with the company’s logo or name illuminated. The coin mechanism, bill acceptor and hopper are optional and it is thermal ticket printer compatible. And it features a strong metal structure design and the finest finishes in chrome plating and powder painting.
In addition, Paokai has a professional R&D team to develop games for customers. We develop everything from the art and design to the game software and hardware. We also offer certified games by GLI. For example, Conqueror is SAS 6.02 compatible, has five reels and 25 lines, is linkable with jackpot progressives, and is touchscreen available.
Looking for a partner specialized in OEM and ODM slot machine projects? Why not contact Paokai for more information?
Regulatory Management Counselors P.C.
Website: www.rmclegal.com
Company Profile
RMC is a professional corporation made up of legal, business and governmental relations professionals able to service the diverse needs of businesses working in the casino gaming industry. Our experts have more than 35 years of combined professional experience servicing the legal and regulatory needs of casino operators and gaming and non-gaming suppliers, as well as financial institutions on a multijurisdictional basis.
Success in the gaming industry requires maintaining the upper hand. Businesses cannot take full advantage of opportunities without effectively managing legal and regulatory matters. The professionals at RMC work closely with their clients to assist in the development and implementation of methods to ensure the full and timely compliance with governmental and regulatory requirements, including multi-jurisdictional licensing, transfer of ownership requests, disciplinary actions appeals, license agreements, legislative monitoring and financial restructuring.
RMC works with a network of local legal and regulatory advisors to build a compliance model that is cost sensitive and effective.
RMC works with integrity and always strives to meet client needs efficiently and effectively.
TMX Inc.
G2E Booth #3212
Website: www.tmxperts.com
Company Profile
TMX Inc. provides world-class and customized sheet metal fabricating solutions to OEM customers in a broad range of market segments, including international gaming, telecom, medical and kiosk. We offer our customers comprehensive and integrated design, engineering, finishing, assembly and testing services, from initial product design to volume production and fulfillment. TMX has an experienced and talented team that is committed to providing exceptional customer service, innovation and bringing its customers’ end-to-end component parts, subassemblies and products to market faster and more cost effectively by providing best-in-class supply chain management.
TransAct Technologies
G2E Booth #2643
Website: www.transact-tech.com
Company Profile
TransAct Technologies is the leader in developing and manufacturing market-specific printers for transaction-based industries. TransAct printers are designed from the ground up based on market specific requirements with more than two million printers installed around the world. TransAct also has a strong focus on the after-market side of the business, with a high commitment to printer service, supplies and spare parts.
TransAct is widely regarded as the world’s leading company for financial transaction printers. This extensive experience has helped U.S.-based and -listed TransAct expand its gaming industry presence through the development of the acclaimed Epic 950®, a thermal printer for gaming machines. TransAct believes that key selling points for the Epic 950 include its innovative technology, rugged and reliable design, ease of deployment, and its many advanced features, including low-ticket sensing, quick disconnect, ticket burst and present, and flexible connectivity options.
The introduction of ServerPortTM exemplifies TransAct’s dedication to understanding customer needs and to providing the latest in technology to casino operators. ServerPort provides a clear upgrade path to server-based applications and the delivery of promotions and coupons to the game. ServerPort upgrades existing Epic 950 printers and turns them into even smarter printers that allow operators to monitor printer events, configure the printer for special functions, and print promotional offers at the gaming machine.
G2E Overview
TransAct will be demonstrating the latest in printer technology at the Global Gaming Expo in Las Vegas, including the Epic 950 and ServerPort products. This will solidify TransAct and the Epic family of printers as a one-stop shop for all casino and gaming printer needs.
TransAct is headquartered in Hamden, Conn. For more information on TransAct, visit www.transact-tech.com or call (203) 859-6800.
T1 Gaming a Tournament One Company
Website: www.T1Gaming.com
Key Message: Content is King!
Company Profile
T1 Gaming a Tournament One Company is a full service, “one-stop” content provider for gaming, media, entertainment, marketing, advertising and multimedia production. We’re your best solution for the breathtaking changes in the lottery and gaming industries that we serve. We change and adapt with our client and their markets, and in turn, we transform them with our innovative and entertaining products.
At T1 Gaming, content is our business and technology provides the tools. Our creative teams deliver the games and content that lotteries, casinos and regulated online gaming sites require when attracting new customers to their games. Our patented technologies and intellectual property enable us to deliver any game or graphic to any site on any platform. We create the unparalleled gaming experience by coupling cutting-edge technology, vibrant graphics and proven payout models with our industry-unique knowledge of game play dynamics, player entertainment needs and the overall player-to-game relationship. This is why our slot games and mysteries are No. 1 in the industry.
You can count on us to help you design, develop and produce unsurpassed gaming, media and content that bring your ideas to life with your audiences.
We invite you to learn more about T1 Gaming by visiting our site at www.T1Gaming.com. Then let’s talk about how we can help you to acquire and retain customers and grow your revenues.
YESCO
G2E Booth #347
Website: www.yesco.com
G2E Overview
At G2E, YESCO will be debuting the latest in digital signage, including its new high resolution 6- and 12-millimeter LED video display technology and interior LCD displays with touchscreen capability. Custom, programmable YESCO LED lighting will be displayed, incorporating art glass created by artisans in the new YESCO hot glass studio.
YESCO now offers ADA/tactile signage for the gaming and hospitality industry. We design, manufacture and install ADA-approved plaques and way-finding signage for all interior and exterior applications. Examples of the YESCO ADA product line will be displayed throughout the show.
Veridocs
G2E Booth #341
Website: www.veridocs.com
Company Profile
Veridocs, the leading provider of identity validation and data management solutions to the gaming industry, is your first defense in the detection of fraudulent identification documents, mitigating your risk of check and credit card fraud, money laundering, underage gambling or drinking, and other suspicious activities, such as identity theft.
The Veridocs solution validates government-issued identifications, searching against a library of more than 1,900 worldwide documents to ensure the necessary security features are present. The Veridocs software then extracts, displays and stores the patron’s biographic and ID-specific information, along with the ID image, allowing the user to confirm that the information stored in the barcode and/or magstripe matches that of the physical ID. Finally, the Veridocs solution simultaneously checks the patron against multiple watch lists, as required by government or internal business mandates. The information is then stored in a standard SQL database and can be interfaced with existing systems, such as patron loyalty and compliance software solutions.
G2E Overview
At this year’s G2E, Veridocs will showcase the latest enhancements to its solution, which includes document imaging and check batching solutions for cage and credit applications, as well as enhanced reporting and alert options.
Veridocs will also show a version of its solution geared toward vetting nightclub, bar and other entertainment venues where the verification of age is required and quick entry is a must. This application still provides the venue the ability to check patrons against regulatory and property required lists, ensuring a safe and fun environment.
The Veridocs solution not only mitigates your financial, reputational and regulatory risks, but it also increases operational efficiencies through enhanced communications between the cage and credit, pit, slot floor, patron loyalty, hotel registration, and security and surveillance functions, which allows you to transact with confidence.
Wrex Products Inc.
Website: www.wrexproducts.com
Company Profile
Wrex Products Inc. offers die-cast and injection-molded products to the gaming industry. Our products range from industrial plastic and die-cast parts to beautiful plated plastic. We have been in business for more than 45 years in Chico, Calif., and we have an outstanding reputation for quality and on-time delivery. Our customer base includes companies such as G.E, Tyco, Snap-on Tools, IGT, Bally Technologies and many other household names. Our facility is 125,000 square feet under roof, and our capabilities include die cast, injection molding, mold making and mold maintenance, powder coating, assembly, machining, and second operation finishing. We prefer to work with your engineers at the point of concept to ensure that you get the most cost-effective products from your designs. When considering Wrex Products, please note that we are ISO 9001:2008 and ISO 13485:2003 compliant.
Trade Show Fabrications
Website: www.tsfexhibit.com
Company Profile
Trade Show Fabrications (TSF) is an industry-leading organization focused on creating and managing customized trade show, event and branded marketing experiences. From concept and design to construction, installation and show services, our experienced team will ensure the continuity of your tradeshow program from beginning to end. The experts at TSF act as an extension of your organization to optimize the appearance and results of your event marketing strategy.
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