In the November issue of CEM, we discussed the importance of, and some methods for, sharing background information. But as important as formal arrangements can be to the regulatory effort, less bureaucratic techniques of communication are also a vital component of effective operations. There are probably as many different ways of connecting with fellow regulators as there are, well, regulators.
Here’s the “classic” cheating situation. Right after the roulette dealer “waves off” over the layout, a player near the top of the table closest to the wheel head starts, making a series of one-chip bets. A second player, sitting at the end of the layout, stands and stares at the wheel head, watches the descent of the white ball, and waits for it to come to rest in the a number on the crown.
Without proper management and a plan to implement it, technology is often not worth more than the box it came in. Maybe it’s time to consider a return to simplicity. A complete throwback isn't the best option, but perhaps there is a fine balance between technology and use-ability. Is it possible that the casino industry has become over technologized?
If you’ve hit the glass ceiling in your current position, it’s time to ask yourself whether you’ve installed it yourself. Many people think that they are due a promotion when they really aren't. They wrongly convince themselves that they have what it takes, that “I can do better than the boss.” But can you? Can you prove to others that you have the skill set to make that move up?
Until recently, slot players in Minnesota searching for the click click click of a mechanical, reel-spinning slot were left to try their luck on the sexier video machines that covered the state’s tribal casino floors.
But no longer will these players go without. IGT's REELdepth products are hitting the floors at the Grand Casinos.
Read about some of the regulation news from November 2008. Including a case about internet gambling sites in Kentucky, confusion over Proposition A in Missouri, a possible zoning change to permit building a Foxwoods Casino in Pennsylvania, and UK companies taking advantage of Google's eased restrictions on gambling advertising.
Barona Valley Ranch is famous among recreational gamblers and tournament enthusiasts for staging the most successful table game events in the industry. They have achieved these successes because they always develop their programs around the four cornerstones of casino marketing: acquisition, retention, reactivation and growth. Here, they offer their top 10 tournament innovations.
In these tough economic times your brand is most at risk and will require extra vigilance, investment, support and creativity to maintain or grow. Consumers and businesses may have more limited budgets but that doesn’t mean they won’t spend money. In fact, it means that branding is more important than ever as those buyers will look to spend on brands with which they have relationships.
When the computer revolution began in the 1970s and 1980s, some feared we would become so dependent on technology that we would no longer be able to live without the tools we had created. At that time we were already past that mark. The “horseless carriage” had already transformed our daily lives to never be reversed.
As someone who has been a “girl geek” (and proud of it!) since the beginning of the technology revolution, I am just as guilty of answering clients and colleagues questions with the technical definitions and all the associated acronyms, only to be called out with an, “I’m sorry, I did not understand a word you just said.” After apologizing for the “geek speak,” I attempt to provide a plain English translation.
