Articles

During my time in the gaming industry, I have witnessed more table game promotions fail than succeed. In some instances, management never realized that a promotion resulted in a negative return for the casino. In essence, they were navigating the ship through uncharted waters without the use of a compass or a depth gauge, and without an established course beforehand. No wonder they ran aground on the rocks.

This month's highlighted new community style and progressive slots include: Ainsworth—Tower of Fortune™, IGT—Star Wars™ Trilogy, and WMS—THE WIZARD OF OZ™ Gamefield xD™.

In this month’s European news, EuroVegas should take 10 years to complete in Spain, the Dutch government has plans to legalize online gambling, illegal gambling is on the rise in Serbia and operators look set to enter the newly opened online slot market in Italy.

Online poker rooms have a problem: Customers who win are more likely to continue playing at the room than customers who lose. But only a small percentage of a typical room’s total player pool will actually be winners—and rooms rely on the other 90 to 95 percent for a massive slice of total deposits. The solution to this problem is simple: Turn the losers into winners.

On Dec. 3, 2012, the U.K. government published a long-awaited draft gambling (licensing and advertising) bill proposing changes to the basis upon which remote gambling is regulated in Britain. The bill covers less than one and a half pages, contains only four sections, and its proposals are for the amendment of only three sections of the 2005 Gambling Act.

In this month's What's Shakin', just some of the headlines include: AGEM Announces Seven New Members, WMS Stockholders Elect Directors, Konami Hires Senior Director of Marketing, BMM Formally Accredited in Bolivia, Cozy Games Signs Deal with Spin Games, Pinnacle Entertainment Hires Collins, Caesars Entertainment Appoints Donald Colvin CFO, and more.

On Dec. 3, 2012, the U.K. government published a long-awaited draft gambling (licensing and advertising) bill proposing changes to the basis upon which remote gambling is regulated in Britain. The bill covers less than one and a half pages, contains only four sections, and its proposals are for the amendment of only three sections of the 2005 Gambling Act.

In this month’s European news, EuroVegas should take 10 years to complete in Spain, the Dutch government has plans to legalize online gambling, illegal gambling is on the rise in Serbia and operators look set to enter the newly opened online slot market in Italy.

During my time in the gaming industry, I have witnessed more table game promotions fail than succeed. In some instances, management never realized that a promotion resulted in a negative return for the casino. In essence, they were navigating the ship through uncharted waters without the use of a compass or a depth gauge, and without an established course beforehand. No wonder they ran aground on the rocks.

Online poker rooms have a problem: Customers who win are more likely to continue playing at the room than customers who lose. But only a small percentage of a typical room’s total player pool will actually be winners—and rooms rely on the other 90 to 95 percent for a massive slice of total deposits. The solution to this problem is simple: Turn the losers into winners.