Casino Enterprise Management

A couple of years ago, the table games manager of the Sahara Hotel and Casino, Steve Mann, decided to spread a four-table pit that offered $1 minimum blackjack games. Mann had been receiving pressure from upper management to develop more table games players, and their solution was to advertise blackjack games available for a wager of $1. Mann realized that $1 games would not make enough revenue to overcome direct table operational expenses.

The gaming industry is one of constant change—evolving technology, advances in legislation, and the appearance of new establishments and organizations. One thing’s certain though, and that’s the promise that there will always be prominent companies leading the way. Bally Technologies  has set out to do just that, by combining its proven history, exceptional executives and praiseworthy products. Bally has been shattering records, making headlines and establishing itself as a leader since 1932.

The casino industry is on the verge of an extraordinary opportunity to benefit from emerging enterprise technologies that will allow operators to both manage customers’ expectations and analyze their behaviors far more rapidly and intelligently than ever before. The industry focus is leveled on enterprise-ready, cloud-based data centers, Internet gambling and mobile gaming solutions, but those aren’t the only opportunities.

A new generation of gamers is evolving, and designers and architects are looking to them, in part, to envision a new generation of casinos. In their most ideal forms, these plans are being modeled with consideration given to the psychological and sociological profiles of this high-tech, constant stimulation-seeking group. A recent study by the Federal Chief Information Officers Council identified eight norms of what it deems “The Net Generation.”